Topics

Employee Engagement


Meaningful Millennials: In the Workplace

Meaningful Millennials: In the Workplace

This is the second installment in our weekly series entitled “Meaningful Millennials”, where we interview millennials on a variety of different subjects that are top of mind for us in the studio. As a brand strategy firm, we work with our clients to help develop strategies that enable their brand, their business, and their workplaces to be more meaningful. This year, there has been a lot of work in the studio around employer branding, improving employee engagement, shifting culture, recruiting top talent internationally, and understanding how to create a meaningful workplace for millennials....
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The CEO Challenge – Turning Corporate Vision Into Reality

The CEO Challenge – Turning Corporate Vision Into Reality

The corporate vision statement We’ve written before about the gaps between what business leaders believe and what their employees think when it comes to the company’s corporate vision and values. Today we’d like to explore another gap.This is the gap between what the CEO sees as the company’s vision, and what employees are doing to help achieve that vision – often referred to as the Corporate Vision Statement. In some cases, the gap exists simply because employees haven’t been informed of the vision. As such, they are left to their own devices, pulling the...
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Getting Employees to Respond Positively

Getting Employees to Respond Positively

Getting Employees to Respond Positively is the second in a series on Meaningful Workplaces. Meaningful Workplaces are built by companies that aim to produce a more meaningful outcome from, and for, their people. To become meaningful, these companies adopt a new stance vis-à-vis their relationship with their employees. They strive to reduce the distance that’s been imposed through organization structures and prevailing attitudes. They seek stronger emotional connections up, down, and across their enterprise. They see their task as making their company fit for the future by making it fit for...
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The Key To Better Engaging Your Employees

The Key To Better Engaging Your Employees

The workplace is in crisis. And engaging your employees is not easy. Workers are not engaged. Productivity is down. Morale is low. Many employees obviously don’t see the point of what they, or their employer, are doing. How can a business turn the tide of employee dissonance? How can it become fit for a future that’s bound to be more competitive, complex, and commoditized? How can it connect with people who are no longer blindly accepting corporate propaganda — people who are more “we” than “me” focused? People who are more discerning about the ideas, products, and brands they buy into, the...
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How I See Our Culture – David Ogilvy

How I See Our Culture – David Ogilvy

I worked for Ogilvy and Mather for nine years. At the beginning of my time there, it was still a privately-held company – though within a few years of my tenure, it was absorbed (and changed forever) by WPP. I came across this piece written by David Ogilvy (whom I had the pleasure of meeting once), about the culture of Ogilvy back in the day. I think all leaders should use it as a culture check-list for their companies. From The Unpublished David Ogilvy. Here is how I see our culture. A NICE PLACE TO WORK Some of our people spend their entire working lives in our agency. We do our damnedest...
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Employer Brand: It Doesn’t Happen by Messaging Alone

Employer Brand: It Doesn’t Happen by Messaging Alone

“The words printed here are concepts. You must go through the experiences.” – Saint Augustine People today, including employees and prospective recruits, are looking for more meaning in their lives and in their work. This is why there has been a rise in budgets directed to more meaningfully connect with employers and an increase in budgets to develop a company’s Employer Brand. Messaging alone won’t pull employees in This is especially true when investing in your Employer Brand, and trying to build a Meaningful Workplace. It becomes far more involved than simply sending a PDF of the...
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Why Don’t More Companies Value Their Values?

Why Don’t More Companies Value Their Values?

Corporate Values This question comes up for us often because we’re engaged with brands at an emotional level, not just intellectually or strategically. We’re working hard to connect brands to humans who make lasting emotional decisions a lot faster than they can come to logical ones. One of the strongest emotional binders for human beings is shared values – they’re the basis of religion, among other things – so it’s logical to conclude that companies with strong brands put a lot of value into their values. But often, they don’t. More likely, they neglect them for long stretches of time, and...
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Purpose Becomes Ambition in a Meaningful Workplace

Purpose Becomes Ambition in a Meaningful Workplace

“Ambition” is the new “purpose.” Workplaces become meaningfully relevant when employees see the point of what they and their employers are out to do: the company’s “why”, it’s reason for being, it’s meaningful ambition. When presented in a credible, inclusive and authentic way, the company’s meaningful ambition is respected, admired and embraced by employees because it aligns to their personal values and answers their desire for meaning. Employees can see themselves within the company’s meaningful ambition. They see how they can actively make it possible. They feel inspired to...
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Cooperation vs. Collaboration for a Meaningful Workplace

Cooperation vs. Collaboration for a Meaningful Workplace

Successful businesses in the future will share a common characteristic: a cooperative approach to employee engagement, morale and gratification. Stowe Boyd is a super-smart researcher and author who focuses on “The future of work, and the tectonic forces pushing business into an unclear and accelerating future.” In his work he has made the following observation: “In the collaborative business, people affiliate with coworkers around shared business culture and an approved strategic plan to which they subordinate their personal aims. “But in a cooperative business, people affiliate with...
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Getting Employees to Live Company Values

“People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.” – Maya Angelou. The goal of employee engagement is to drive employee attitudes, behavior, morality, and ethics in such a way as to improve their productivity, morale, satisfaction, and usefulness within the organization. However, many companies have struggled with converting their proclaimed values into compelling, work-changing experiences for their employees that reach through to their brand strategy. Often, the problems have been that the values are typically expressed...
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