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Employee Engagement


Remembering to Listen: Why Employee Input Is Key to Moving Your Brand Forward

Remembering to Listen: Why Employee Input Is Key to Moving Your Brand Forward

Employee Input: A Valuable Resource You Might Be Overlooking At Emotive Brand, one of the things we strongly believe in is the importance of understanding how a company’s business strategy connects to its brand strategy. As a result, one of the first things we do is review a client’s research: external brand perception studies, competitive analysis documents, analyst reports, and so forth. This external audit is key – but in our experience, it doesn’t provide the complete picture. What’s missing? Potentially, your most informed and passionate stakeholders: your employees. It’s something even...
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Loyalty and Productivity: Using Innovative Benefits to Build Employer Brands

Loyalty and Productivity: Using Innovative Benefits to Build Employer Brands

A great employer brand story is important for recruiting and retaining employees – but it’s important to show workers the love and not just talk about it. Benefits are one of the best ways to demonstrate that a company values its employees’ well-being and not just their work. With a rising tide of innovative benefits, from in vitro fertilization to college tuition support to telemedicine, there’s more opportunity than ever to build a strong employer brand. HR leaders who innovate can boost their competitiveness while taking better care of their people. At Emotive Brand, we’re lucky to work...
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Secrets to a Great Employee Brand Story to Recruit Top Talent

Secrets to a Great Employee Brand Story to Recruit Top Talent

Your Employee Brand Is Your Talent Scout There’s a reason that great employees are so often referred to as “talent.” Workers are a dime a dozen, but true expertise is incredibly hard to come by. It’s the thing that propels businesses to their next level of funding, keeps the sales pipeline full, and boosts office morale high in times of unease. No matter how advanced your technology is, people are the backbone of a successful business. Great brands tell stories, and there are few narratives more important than your employee brand story. HR specialists and recruiters have been leading this...
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The Benefits of Purpose-Led Company Cultures

The Benefits of Purpose-Led Company Cultures

Purpose-led Company Cultures What happens when all the people in your organization feel better about the work they do? When they know they’re helping others achieve greater well-being? When they have a shared belief and feel a kindred spirit with their co-workers? For your business, the benefits are multifold. There’s more alignment, engagement, and motivation in play. Collaboration and innovation become more natural and prevalent. So everything runs more smoothly. New ideas are popping up all the time. Blank, confused, and dispirited faces are replaced by purpose-driven looks of...
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Autonomy and Accountability: A Balancing Act That Fuels Innovation

Autonomy and Accountability: A Balancing Act That Fuels Innovation

Higher Demands for Innovation Today Across industries today, businesses and brands are realizing the need to embrace an innovative mindset in order to compete. In today’s shifting times, agility has never had so much value. And brands who want to be positioned to thrive need to be able to move fast and smart enough to stay ahead of the competition. This hinges on having motivated, inspired, and productive people behind you. Innovative businesses today are fueled by people who believe in their purpose, are given the freedom they need to experiment, take calculated risks, and work creatively...
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Why Embrace The Squishy Idea Of Purpose?

Why Embrace The Squishy Idea Of Purpose?

Purpose does more than make brands appealing to people – it makes money for the businesses that embrace the concept. So claims the chairman of Deloitte, an active evangelist for the “squishy business attribute” called purpose. Why invest in an emotional and squishy idea like purpose? Won’t it be hard to get everyone in my organization and all my customers to understand and embrace it? What is it really beyond a set of words? What value does brand strategy deliver? It’s the question of the never-relenting ROI monster, “What’s in it for me?” Well, here’s the answer, from no one less than the...
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Why Good Listening Matters in Business

Why Good Listening Matters in Business

Listen Up There are a lot of differing opinions about what good listening really means, let alone what it can do for your business. In one camp, good listening simply means not speaking over others when they are talking. While others think listening is about verbal acknowledgement.  And there are those who wait until the speaker is done, then promptly repeat everything back to them. But are any of these really impactful, productive ways of listening? Falling Short This kind of one-dimensional listening falls short for many reasons. It isn’t what great listeners are actually...
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Use Your Brand to Cultivate Customer Engagement and Reap the ROI

Use Your Brand to Cultivate Customer Engagement and Reap the ROI

Customer Engagement, More Complicated Than That When it comes to customer engagement, not all engagement is created equal. And despite some misconceptions, engagement is never a simple question of engaged vs. unengaged. In fact, customer engagement can’t be dictated by a single engaged or unengaged behavior. Understanding the value of a customer’s engagement can’t be boiled down to a  ‘like’ or a single purchase. We define customer engagement as a set of behaviors. This means customer engagement is about the relationship between a customer.  So when fostered, the relationship can progress,...
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Companies with a Culture of Health Outperform

Companies with a Culture of Health Outperform

A Culture of Health Can Fuel Your Business At Emotive Brand, we understand first-hand that a culture of health leads to a high performing brand and business. As a result, we embed eating healthy, living an active and safe lifestyle, and proactively managing levels of stress and overall wellness into the way we do business. It’s who we are. And we know this impacts our workplace environment, our brand, and our business. Why’s that? In the end, healthy, safe, energized people are more able to do their work. In fact, studies indicate that companies that focus on the well-being and safety of...
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The Value of Leadership that Inspires

The Value of Leadership that Inspires

Leadership Leads to Inspiration The strength of a company depends heavily on its leaders and their leadership. Successful business leaders have to be smart, hardworking, and able to get things done. But, often, that’s simply not enough to fuel a thriving business. Today’s companies require more than just intelligence and drive. As a result, more and more companies are seeking out and focusing on developing their ability to drive inspiration and motivation. And in modern business, whether a leader can inspire, motivate, and engage employees is what sets one leader apart from the next....
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