Topics

Employee Engagement


Should Your Business Embrace a Purpose-led Brand Strategy?

Should Your Business Embrace a Purpose-led Brand Strategy?

Purpose-led The notion of purpose-led  does more than make brands appealing to people – it makes money for the businesses that embrace the concept. So claims the chairman of Deloitte, an active evangelist for the “squishy business attribute” called purpose. Why invest in a woolly, emotional, and squishy idea like purpose? Won’t it be hard to get everyone in my organization and all my customers to understand and embrace it? What is it really beyond a set of words? What value does brand strategy deliver? These are the questions I often confront as a proponent of empathy, purpose, and emotion....
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Why Every CEO Should Pursue a Purpose Beyond Profit

Why Every CEO Should Pursue a Purpose Beyond Profit

It’s textbook management practice to formalize a company’s “mission, vision and values.” And while these are important steps in helping form a direction and way of being for a company, many CEOs are nonetheless challenged with a litany of business issues: Unengaged employees An inability to attract the new talent needed Customer defection Lack of marketplace differentiation Dissatisfied shareholders This list goes on and on, doesn’t it? Behind each of these business challenges is a big question: How can my business matter more to people? When your business truly...
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Using Company Values to Build Engagement and a Meaningful Workplace

“People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.” – Maya Angelou The goal of employee engagement is to drive employee attitudes, behavior, morality, and ethics in such a way as to improve their productivity, morale, satisfaction, and usefulness within the organization. However, many companies have struggled with converting their proclaimed values into compelling, work-changing experiences for their employees that reach through to their brand strategy.  Often, the problems have been that the values are typically...
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Purpose Becomes Ambition

Purpose Becomes Ambition

“Ambition” is the new “purpose” “The nearest way to glory is to strive to be what you wish to be thought to be.” – Socrates Workplaces become meaningfully relevant when employees see the point of what they and their employers are out to do: the company’s “why”, it’s reason for being, it’s meaningful ambition. When presented in a credible, inclusive and authentic way, the company’s meaningful ambition is respected, admired and embraced by employees because it aligns to their personal values and answers their desire for meaning. Employees can see themselves within the company’s...
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Connecting the Dots That Produce All Around Results

Connecting the Dots That Produce All Around Results

In a brilliant blog post, Tom Asacker posed a series of questions, the answers of which add up to two surprising results. http://www.acleareye.com/sandbox_wisdom/2014/03/theres-your-brand-strategy.html] “So ask yourself, what are we doing to motivate people, to feed their hungers and desires? Are we helping them achieve?
 Are we feeding their hungers to be recognized, to be liked and loved?
 Are we connecting them with like-minded people and empowering them to empower others?
 Are we providing a beautiful, pleasurable, and engaging experience?
 Are we providing a sense of control, full...
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Which Comes First? A Strong Corporate Culture or a Meaningful Workplace?

Which Comes First? A Strong Corporate Culture or a Meaningful Workplace?

There’s a virtual cornucopia of so-called “culture decks” finding its way across the web today. These glitzy slideshows present the values that supposedly drive each respective company’s workforce.  A quick scan of these decks shows that many of the companies are mimicking another. They are using clever language to make things sound really sexy. And of course they employ design that makes your mouth water. These cultural displays are all well and good, however one has to question them on several levels:  To what extent are they honest, credible and accurate...
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Meaningful Workplace – Getting Employees to Respond Positively

Meaningful Workplace – Getting Employees to Respond Positively

Meaningful Workplaces are built by companies that aim to produce a more meaningful outcome from, and for, their people. To become meaningful, these companies adopt a new stance vis-à-vis their relationship with their employees. They strive to reduce the distance that’s been imposed through organization structures and prevailing attitudes. They seek stronger emotional connections up, down, and across their enterprise. They see their task as making their company fit for the future by making it fit for humans. They create a Meaningful Workplace master plan that defines their compelling reason...
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The Value of Values

The Value of Values

Why don’t companies value their values? This question comes up for us often because we’re engaged with brands at an emotional level, not just intellectually or strategically. We’re working hard to connect brands to humans who make lasting emotional decisions a lot faster than they can come to logical ones. One of the strongest emotional binders for human beings is shared values – they’re the basis of religion, among other things – so it’s logical to conclude that companies with strong brands put a lot of value into their values. But often, they don’t. More likely, they neglect them for long...
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For Employees, Employee Engagement Starts With The Letter “C”

For Employees, Employee Engagement Starts With The Letter “C”

If one thing marks the companies with highly engaged employees, it is that the top people of the company – the “C-suite” – are in sync with the idea that “people matter”. Working together, these leaders put forth ideas, hopes and aspirations which their employees, in turn, use to fuel their personal desire to create more meaning in their lives. The leadership “walks the talk” by acting and speaking in ways that demonstrate their intent, their positive attitudes and their shared purpose. What sets these engaged workplaces apart is that the...
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Going Beyond The Numbers of Employee Engagement

Going Beyond The Numbers of Employee Engagement

We were reminded about the sign Albert Einstein had hanging in his office: “Not everything that counts can be counted, and not everything that can be counted counts.” We’re not here to say that the measurable dynamics of employee engagement don’t count. But we do believe that what really counts in employee engagement can’t really be counted. That’s because employees are inevitably driven by how they feel. There’s nothing strange in that; all rational thought and action is driven by emotions. So what drives how employees feel? More important, what...
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