Many B2B brands find themselves victims of intense competition, growing commoditization and confusion about how to make the best use of branding.
If your brand is just a set of superficial marks, colors and trademarked words, the pressure is sure to crush it to smithereens.
However, if your brand is built from empathy, purpose and emotion, it stands a fighting chance to stand out, get noticed and be seen as emotionally important.
After all, as the owner of an emotionally meaningful B2B brand, your business will stand out from the crowd, its presence will transform any perception of commodity, and your people will know exactly how to put your brand to best use.
Indeed, by better understanding how to connect to people through empathy, you rise above business as usual as you carve out a unique and defensible position for your brand.
By orientating your business around a higher-order purpose, your proposition becomes more distinct and desirable.
By creating a specific emotional aura through your brand’s behavior, you prompt people to support your brand and help it do what it needs to do.
Don’t end up getting squashed between a rock and a hard place.
Protect your brand, your market presence, your market share and your business’s future through branding based on empathy, purpose and emotion.
Emotive Brand is a San Francisco branding agency.
To read more about brand strategy and differentiating your b2b brand: B2B Brands Desperately Need Ways to Differentiate Themselves
or check out the white paper: Five Reasons Why B2B Brands Should Become Meaningfully Emotive