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emotive brand


The Value of Outside Creativity on In-House Work

The Value of Outside Creativity on In-House Work

As an agency, we have the benefit of outside perspective on client work. Our distance allows us to see situations with a more objective lens. But what happens when we get too close to our own work or get caught in a creative slump? As Design Director Robert Saywitz tells us, sometimes the best solution to in-house problems is outside inspiration. We sat down to discuss how his background in illustration, graphic novels, and mixed-media informs his design thinking. Tell us a bit about your artistic practices. I do a little bit of everything: painting, drawing, ink, mixed-media works on paper,...
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Branding Agency, Emotive Brand, Turns 10 Years Old: An Interview with Bella Banbury

Branding Agency, Emotive Brand, Turns 10 Years Old: An Interview with Bella Banbury

Last week, Emotive Brand, Oakland-based branding agency celebrated its ten-year anniversary. To mark the occasion, we sat down with Co-Founder Bella Banbury to discuss her experience starting a business with her best friend, the importance of culture, and what it will take to be successful moving forward. What accomplishments are you most proud of? Ten years ago, Tracy Lloyd and I were working together at another agency that abruptly closed its doors. We found ourselves unexpectedly without jobs and we needed a plan. So, on the first day of our newfound freedom, we met for breakfast at the W...
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Emotive Brand Co-Founder on Evolving a Business and the Challenge of Change

Emotive Brand Co-Founder on Evolving a Business and the Challenge of Change

A little over nine years ago, Bella Banbury and I started Emotive Brand on a bit of a whim. Now, almost 10 years later, we have 20 people in our company. We’re recognized as a top agency in the strategy and branding world. CEOs of companies seek us out to achieve transformative shifts in their business. People hire us because they’ve been reading our content for years. Agencies around the world cite our content as smart and forward thinking. We didn’t expect all of this. We just started our agency and that was that. The cobbler’s children DO have shoes As we reach our double-digits, we’re...
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Laser-Focused Branding and the Sales Learning Curve

Laser-Focused Branding and the Sales Learning Curve

Not For the Masses Every company wants to climb the Sales Learning Curve — a model for establishing and ramping up a sales force and increasing sales yield — faster. But few focus on branding as a way to accomplish that. In fact, a laser-focused brand is a critical driver of your sales reps’ ramp-up and revenue growth. It sounds risky to create a brand and launch a product based on the needs of a very defined group. But it might just be a better approach to branding and marketing. The Laser-Focused Branding of PubMatic Take the company, PubMatic. Before contacting Emotive Brand, PubMatic had...
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Emotive Brand and Emotive Branding: Our Origin Story

Emotive Brand and Emotive Branding: Our Origin Story

Brands for the Better The idea of emotive branding – and the creation of our agency, Emotive Brand – flowed from our desire to make a positive difference in the way people and brands interacted with each other. These were our goals: Bridge the gap between commerce and civility. Create brands that people appreciate, respect, and actively seek out. Help employees of brands feel better about their jobs. Make partners and suppliers vie for the opportunity to work with our clients. See communities welcome our clients’ brands with open arms. As a result of all of this goodwill, our...
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