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emotive brand

San Francisco Brand Strategy Firm Celebrates Anniversary

March 19, 2014 —

San Francisco Brand Strategy Firm Celebrates Anniversary

This month San Francisco Brand Strategy firm, Emotive Brand celebrated our fifth birthday. We wanted to say THANK YOU to each and every customer, prospect, partner, friend and everyone who shares our beliefs about how to help brands matter more! We started Emotive Brand as a way to approach brand strategy in a different way. • To help transform how brands reach out to people. • To encourage our clients to embrace the idea of Purpose Beyond Profit. • To push the belief that emotionally meaningful brands drive business results. Five years later, it is gratifying to see research by Deloitte,...
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Is Your B2B Brand Feeling Crowded In By Competition?

September 9, 2013 —

Is Your B2B Brand Feeling Crowded In By Competition?

Many B2B brands find themselves victims of intense competition, growing commoditization and confusion about how to make the best use of branding. If your brand is just a set of superficial marks, colors and trademarked words, the pressure is sure to crush it to smithereens. However, if your brand is built from empathy, purpose and emotion, it stands a fighting chance to stand out, get noticed and be seen as emotionally important. After all, as the owner of an emotionally meaningful B2B brand, your business will stand out from the crowd, its presence will transform any perception of...
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