The Eighth Deadly Sin of Marketing

Image by Tom Fishbourne.

The eighth deadly sin is “indifference”.

Indifference to the changing values, needs, interests and aspirations of the people formerly known as consumers.

Indifference to their need to be connected to meaningful ideas.

Indifference to their desire to do meaningful things.Indifference to the fact that people matter more than budgets, promotions, social media, etc., etc.

In our paper, “The Meaning Gap”, we explore how the interests of businesses, and the people formerly known as employees, are going in separate directions. We also explore the consequences for businesses.


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