What makes a workplace emotionally meaningful?
It’s a place where people feel their work is worthwhile.
They feel that what their company does, how it does it and why it does it is both respectable and admirable.
As a result, they feel proud to be associated with the company.
They also feel that what their company does is both helpful and valuable to people.
As a result, they feel part of something purposeful.
It’s a place where people feel their work experience is gratifying.
They feel that they and their colleagues work in a committed and focused way.
As a result, they feel confident about what they are asked to do at work.
They feel that they are understood, respected and supported.
As a result, they feel appreciated.
How to create an emotionally meaningful workplace.
The driver of a workplace in which people feel proud, purposeful, confident and appreciated, is a brand that has a glow, an aura and a charisma that surrounds its more pragmatic aspects.
We call this humanizing factor the brand’s Emotionally Meaningful Presence.
By showing you the hidden meaning within your brand today, we help you create a emotionally meaningful presence by introducing new ways for your brand to act, react and interact with the people inside your workplace.
By engaging employees with an emotionally meaningful intent, attitudes and behaviors, you give them more reasons to sleep well at night and wake up each morning ready to help your brand succeed.
