Topics

Subscribe

Blog


Negotiating the Competitive Social Media Landscape of 2017

Negotiating the Competitive Social Media Landscape of 2017

A Changing Social Media Landscape In November of 2007, brands and businesses were given the opportunity to have an official Facebook presence. The same day, Pages for companies launched and 100,000 companies joined the social conversation. Established brand names, new businesses, local companies – they all felt ready and fired-up about social media and the magical aura that surrounded its impact for businesses at the time. As we enter 2017, social media – for many – feels like it has lost a bit of its magic. What were once feelings of excitement that surrounded the influx of platforms, mediums,...
Read more >

Product Design and Brand Strategy?

Product Design and Brand Strategy?

Product Design and Brand Strategy? Too often marketers and product developers don’t see the connection between product design and brand strategy. We’ve noticed this trend, especially with technology companies. Products can suffer growing pains if they are conceived, gestated, and born into the world without the guiding hand of the brand. On the flipside, brand strategy can have an enormously reassuring influence on the design of a product. In fact, our brand strategies exert positive influences on the product designs of most of our clients, in direct and indirect ways. Here’s how. Empathy Brand strategy always starts with a thorough...
Read more >

Is an Agile Strategy the Right Approach for Brand Strategy?

Is an Agile Strategy the Right Approach for Brand Strategy?

Dynamic Times Require Agile Strategy We have seen a rise of requests for understanding our approach to agile strategy. More than ever, sudden market changes, disruptive business models, rapid-paced technology, and ever-evolving competition demand agility. As customers change, new competition enters and new categories emerge, so businesses must be able to flex and adapt with the times. Without Agility, Less Impact Agility is becoming more and more of an expectation. And being agile doesn’t mean being hasty or impulsive. In fact, it’s the opposite. Agile strategy should help businesses and brands make better, smarter decisions faster and enable teams...
Read more >

The Power of Creating a Compelling “Brand Vibe”

The Power of Creating a Compelling “Brand Vibe”

We humans are very proud of our ability to think rationally. This cognitive power not only lets us understand and use facts, it also helps us build elaborate creations and fantasies. We use our rational brains to conduct business. Cognition helps us sort stuff out, compare options, and rank priorities. Our rational, conscious brain is so “upfront” in our day-to-day work lives that we begin to believe it is our only way of thinking and acting at work. Yet, as neuroscience is finding, it is now clear that this cognitive ability is not a stand-alone factor in how we...
Read more >

Why Strong Positioning is Critical to Sustained Growth

Why Strong Positioning is Critical to Sustained Growth

The Power of Brand Positioning Strong brand positioning has a great impact on the success of your business. But many high-growth companies struggle with how best to position themselves and communicate why they matter. Getting this right is hard, but critical. And if you fail at this, your customers won’t know whether to buy from you or your competitors. In short, positioning is the process of distinguishing your brand from your competitors in meaningful ways. It’s about what you offer, what value you deliver, and what place you hold in your target audience’s mind. Defining a clear positioning allows...
Read more >

Stronger Brand Building: Why Emotions Matter

Stronger Brand Building: Why Emotions Matter

Our brains encode emotional memories more forcibly than other data. Looking for the keys to stronger brand building? Want people to remember your brand in deeper and more enduring ways? Wish they would act more deliberately on your brand’s behalf? According to brain science, emotion is the key. I’ve long been preaching the idea that brands should generate a specific emotional aura as part of their every day brand experiences. I have urged them to evoke these selected positive emotions across the many interactions they have with people. My thinking has been that by evoking emotions within the brand’s...
Read more >

Fresh Perspectives: Refresh & Energize in 2017

Fresh Perspectives: Refresh & Energize in 2017

2017, A Different Year Each new year marks a new opportunity for reflection, change, and asserting goals and objectives. 2016, like many years in reflection, was a whirlwind of ups and downs, successes and challenges, learning and progress. By stepping away from the office and our workflow for the holidays, we gained distance from the happenings of 2016. And at Emotive Brand, we believe this space and time away is critical to gaining the clarity we need to take 2017 by storm. There is great impact and value in stepping back in order to see things with a fresh...
Read more >

Top 10 Brand Strategy Articles of 2016

Top 10 Brand Strategy Articles of 2016

Top Brand Strategy Articles of 2016 In 2016, we created a lot of content meant to help you position your brand and business to thrive. These are the buzz-worthy posts that resonated the most this year. Enjoy our top 10 brand strategy articles. The Role of Company Culture in Business Success What is a Brand Promise and Why Do You Need One? Brand and Marketing? What’s the Difference? Brand Narrative is a Necessary Part of Brand Strategy Defining What a Brand Is: Why Is It So Hard? HR and Marketing: Building Your Employer Brand Together Investing in Brand Strategy...
Read more >

Magical Holidays from Emotive Brand

Magical Holidays from Emotive Brand

As the year closes in on its end, we wanted to take this opportunity to thank you. Thank you for reading our blog. Thank you for engaging with us. Thank you for sharing our posts and adding value to the conversation around all things brand related. This blog wouldn’t be possible without our readers. You add meaning to our purpose, and we are so thankful for all of our readers of 2016 and all to come in 2017. Each year, we look forward to creating our holiday card. It’s another way for us to share our brand with the...
Read more >

2016 San Francisco Branding Agency: A Year in Review

2016 San Francisco Branding Agency: A Year in Review

Looking Back As I look back on this year and reflect on the work we did, the shifts our agency made, the clients we encountered, and everything else in between, I can’t help but share some significant insights and lessons I learned working in a San Francisco brand agency. Agile Strategy Meets Actual Reality This year was about meeting clients wherever they were on their brand strategy journey and finding tangible ways to deliver impact to their business and brand. Luckily, we saw this coming. We developed new ways to adapt our more linear brand strategy methodology to the...
Read more >

Ensuring Our Clients’ Success: Change Management and How We Help

Ensuring Our Clients’ Success: Change Management and How We Help

Helping Our Clients Be Successful As a brand strategy agency, it’s our job to ensure that our clients are successful. The strategy and strategically-informed design we create is meant to position our clients’ business and brand to thrive. But at the end of the day, it’s not just about how smart or groundbreaking the strategy or design is. There’s a lot of planning and change management that goes into making sure the project is successful and followed through from start to finish in the most impactful way possible. Operations and project management are key to any brand strategy project....
Read more >

Girl Scouts: Embracing a Purpose Bigger than Cookies

Girl Scouts: Embracing a Purpose Bigger than Cookies

Girl Scouts Girl Scouts have always been bigger than the cookies they sell. In fact, Girl Scouts of the USA is currently the world’s biggest organization dedicated to girls. Founded in 1912, a long list of prominent women today were Girl Scouts – Celine Dion, Venus Williams, Nancy Reagan, and even Michelle Obama (a big fan of the organization and its impact). Slipping Membership The organization currently has 1.8 million members, a drop from the 2.1 million members three years ago. And many are asking why the drop? Slipping membership can be explained in several ways. The organization may...
Read more >

Our Favorite California Design Icons: Surround and Inspire

Our Favorite California Design Icons: Surround and Inspire

Oakland, Our Home This week, after the most tragic and horrific fire in Oakland – our home – has ever seen, we’ve been thinking a lot about our love for the spots, spaces, and places that surround us. This past weekend’s fire took the lives of some of Oakland’s most creative talent. People who, just like us, were inspired every day by the buildings, museums, and breathtaking views that surround us. California Design Icons Everyone who lives in California knows that Californians love California. And everyone who lives in the Bay Area knows that Bay Area people really love...
Read more >

VR: Gaining Momentum as We Enter 2017

VR: Gaining Momentum as We Enter 2017

Rising Normalcy in 2016 2016 was a big year for virtual reality. Facebook’s Oculus Rift and Oculus Touch released this week. HTC’s Vive and Sony’s PlayStation VR made a splash. Google’s Cardboard and Samsung’s Gear VR kept progressing in mobile. And although there are bigger years to come, this year indicated a rising normalcy around VR. Deloitte Global predicts VR will reach a billion dollars in profits by the end of the year, and by 2020 the VR industry is expected to have shipped 30 million headsets globally. VR dominated the discussion at SXSW this year – indicating that...
Read more >

Disruptive Brands: How to Challenge the Status Quo and Succeed

Disruptive Brands: How to Challenge the Status Quo and Succeed

Disruptive Brands Are In We’ve talked some about disruptive brands, why challenging the status quo and presenting information in a fresh way is an important driver of successful businesses today. Millennials value disruption more than any generation before. Many brands and businesses today are thriving because they aren’t afraid to do something new and make a splash. Companies everywhere are trying to figure out how to be the next Uber, AirBnB, or Amazon of their industry – innovating faster than their competition, hiring the most creative people out there, and doing something that’s never been done before. Innovation and...
Read more >
Page 1 of 3812345...102030...Last »