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design


On Creating Resonant Digital Brand Experiences Today

On Creating Resonant Digital Brand Experiences Today

Digital Brand Experiences We asked our design team about their point of view on building resonant digital brand experiences today. Here’s what they said. Historically, brands used to rely heavily on brand marketing and advertising for awareness of their products and services. But in the digital age, many brands are born solely online or as an app. In essence, screen only experience(s). What makes some of these brands good vs. great? Great digital brands are true utilities. Once you get into someone’s life and seamlessly integrate into their everyday, that’s when you find success as a...
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Educate, Activate, Accelerate: Three Tips for Bringing Design to Life

Educate, Activate, Accelerate: Three Tips for Bringing Design to Life

Working on a brand project can feel a lot like being back in school. You do your homework, you research, you drink coffee late into the evening. And just like graduating, there comes a crucial moment at the end of the journey where the agency hands off the assets. This hard-earned diploma might be a new visual identity, a new website, or even just a new logo. As far as the SOW is concerned, the “work” is over — but of course, this is where the real work begins: activation. Sure, you may have a framed degree on the wall, but if you’re not taking active steps to bring those lessons to life,...
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Emotive Design Is Felt in the Gut

Emotive Design Is Felt in the Gut

This week, we had the pleasure of adding Beth Abrahamson as a Senior Designer to our team. She is a multidisciplinary graphic designer whose practice challenges the distinction between art and design. Constantly shifting in and out of different mediums – collage, ceramics, photography, drawing – she’s an expert at imagining how these forms can live in the digital world. With an MFA in Design from California College of the Arts, Beth has recently worked with AirBnB, Southern Exposure, San Francisco Art Institute, and many others. We sat down with Beth to discuss her work, the importance of...
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How to Bring in a Branding Agency (And Still Thrive as a Creative Director)

How to Bring in a Branding Agency (And Still Thrive as a Creative Director)

Agency or Enemy? If you’re a Creative Director, chances are you’re some lovely mix of imagination, diplomacy, market knowledge, and damn good design sense. You bring focus to every project. You know how to communicate across disciplines and departments. After all, that’s why you were hired. So why in God’s name would you ever need to bring in an outside branding agency? And if by some cruel twist of fate you’re forced into this position, how do you avoid effectively hiring your replacement? If You’re Reading This Creative Brief, We’re Already Behind Schedule...
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