
Brand Strategy and the Value of Creative Design
At Emotive Brand, we are keenly aware of the symbiotic relationship between brand strategy and creative design. In the traditional model, the company leadership team aligns on a new brand strategy and design brings it to life. You know the drill: new logo, new color scheme, new typography, new website. But there’s a deeper relationship between strategy and design that yields more meaningful, more memorable results. Creative design is not an appendage of brand strategy. Fundamentally, design IS strategy and strategy IS design. At least that’s how it works at Emotive Brand. Design in...
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