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design


Emotive Branding: The Path to Meaning (and Kick-Ass Creative)

At Emotive Brand our goal is to make brands truly meaningful through emotive branding. Emotive branding is about transforming the way a brand reaches out to people and the way people respond back to that brand. The key is meaning. As we add meaning to the things a brand does, the people vital to that brand’s success start to care, think, talk and do more for the brand. As a result, emotive brands thrive across all business measures. But what is meaning? And, perhaps more important, how do we add meaning to brands through emotive branding? We focus on meaning because we noticed the remarkable...
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When Businesses Truly Matter, Logos Don’t Matter At All

When Businesses Truly Matter, Logos Don’t Matter At All

Brands are much more than just a logo. We spotted this great report at Fast Company about Virgin Group’s new global HQ in London. The theme was how Virgin cleverly managed to convey the brand’s values through workplace design, without using the “brand” as so many people think about it. That’s right. Take a look, there’s no logo proclaiming the “proud” owner. Virgin has inspired us for years by their way of building meaningful bridges between their business units and their employees and customers. We believe they are vanguards of an idea...
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