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Why Brand/Artist Collaborations Are Taking Center Stage

Why Brand/Artist Collaborations Are Taking Center Stage

Brand/Artist Collaborations In the Spotlight The rise of brand/artist collaborations in recent years says a lot about where branding is headed. What were once two separate playing fields are now overlapping more than ever before. And for brands and artists alike, it’s a powerful joining of forces. The list of recent brand/artist collaborations is ongoing. French visual artist, Ludo, collaborated with cutting-edge fashion brand MINOTAUR to create a capsule collection that tied the brand to Ludo’s unique, hybrid style of juxtaposing the natural world with technology – helping MINOTAUR live up...
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Minimalism: Not a Passing Trend

Minimalism: Not a Passing Trend

Trendy Business Design can be a trendy business. It’s easy to fall into the trap of following what others deem exciting – moving with the grain rather than against it. However, there’s a problem with trendy design: it gets old. Recently, there has been a resurgence of simple geometric forms in branding: simple color blocks of type in packaging, white book covers, and clear lines. And it may seem like this minimalist way of designing is a new-ish trend, popularized via Behance or famous design blogs, when it actually is just a reach back into a real movement etched in art history books. So...
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Brand Guidelines: An Interview with Emotive Brand Senior Designer

Brand Guidelines: An Interview with Emotive Brand Senior Designer

The Importance of Brand Guidelines Emotive Brand hinges itself on the ability to transform businesses through brand strategy and strategically informed design. Miguel, a senior designer in the studio, works to bring brands to life by creating clear, inspired, and emotive brand identities. In this interview, Miguel discusses a process of branding that is often overlooked: building brand guidelines. Read to learn more about the importance of having a roadmap for your brand and how it should be used to create maximum impact. Why might businesses overlook the importance of brand guidelines? They...
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Brand Strategy and the Value of Creative Design

Brand Strategy and the Value of Creative Design

At Emotive Brand, we are keenly aware of the symbiotic relationship between brand strategy and creative design. In the traditional model, the company leadership team aligns on a new brand strategy and design brings it to life. You know the drill: new logo, new color scheme, new typography, new website. But there’s a deeper relationship between strategy and design that yields more meaningful, more memorable results. Creative design is not an appendage of brand strategy. Fundamentally, design IS strategy and strategy IS design. At least that’s how it works at Emotive Brand. Design in...
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