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How to Bring in a Branding Agency (And Still Thrive as a Creative Director)

How to Bring in a Branding Agency (And Still Thrive as a Creative Director)

Agency or Enemy? If you’re a Creative Director, chances are you’re some lovely mix of imagination, diplomacy, market knowledge, and damn good design sense. You bring focus to every project. You know how to communicate across disciplines and departments. After all, that’s why you were hired. So why in God’s name would you ever need to bring in an outside branding agency? And if by some cruel twist of fate you’re forced into this position, how do you avoid effectively hiring your replacement? If You’re Reading This Creative Brief, We’re Already Behind Schedule...
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On Design, Branding, and Where the “Brand Magic” Happens: Interview with Emotive Brand Creative Director

On Design, Branding, and Where the “Brand Magic” Happens: Interview with Emotive Brand Creative Director

Interview with Jane Brown, Creative Director Jane joins Emotive Brand with over 20 years of experience developing corporate and brand identities ranging from global corporations to startups – bringing both agency and client-side, as well as print and digital media expertise to the table. Jane has built a reputation around delivering high-level thinking and design systems that enable new brands to compete in crowded marketplaces and venerable brands to deepen their relevance. In this interview, Jane shares her point of view on branding challenges, client-agency relationships, collaboration,...
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Brand Identity. What’s Your Type?

Brand Identity. What’s Your Type?

Brand Identity, typography, typeface… it’s all part of your brand and its story A brand identity is critical to get right. A typeface helps shape the stories a brand tells. It sets the tone of a brand. Typography is in many ways the first impression and introduction to your audience. According to Sarah Hyndman, “Typography is like the clothes a person wears; it tells the world who they are and who they want to be.” Typography, in other words, is one of the most important aspects of your brand. A few things to consider when selecting a typeface for your brand: Align with brand...
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Emotive Brand’s Take on the iPhone X Design: Color Us Skeptical

Emotive Brand’s Take on the iPhone X Design: Color Us Skeptical

iPhone X: Revolutionary or Not We’re a design studio, so it’s a given that Emotive Brand people are Apple fanboys. We followed the iPhone X launch enthusiastically and our collective hearts beat a little faster when Tim Cook announced the most revolutionary new product since the first iPhone hit the market. But as iPhone X’s new features were revealed, the collective air went out of the team — not just for the product, but also a bit for the Apple brand. The product definitely struck us as evolutionary, not revolutionary. And a brand that is beloved for over-delivering needs to be...
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Can You Be a Design Intern for Just One Day? Stella Raab Just Did: Read Her Interview

Can You Be a Design Intern for Just One Day? Stella Raab Just Did: Read Her Interview

Design Intern for a Day Intern for a day? Why just a day? We had the same question and more. Read what Stella Raab, a talented, young designer from Berlin who interned for us (for yes, a day), had to say. So, why just one day? Don’t you want to spend more time with us? I’m a student in Berlin and there’s this weird gap between classes and my official internship that starts in September. I had one month to kill. I thought, “What would be a funny way to spend it?” I’ve never been to San Francisco before. I wanted to get experience in a new city, but it seemed absurd to do a one-month...
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