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design

Educate, Activate, Accelerate: Three Tips for Bringing Design to Life

July 3, 2018 —

Educate, Activate, Accelerate: Three Tips for Bringing Design to Life

Working on a brand project can feel a lot like being back in school. You do your homework, you research, you drink coffee late into the evening. And just like graduating, there comes a crucial moment at the end of the journey where the agency hands off the assets. This hard-earned diploma might be a new visual identity, a new website, or even just a new logo. As far as the SOW is concerned, the “work” is over — but of course, this is where the real work begins: activation. Sure, you may have a framed degree on the wall, but if you’re not taking active steps to bring those lessons to life,...
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Emotive Design Is Felt in the Gut

May 24, 2018 —

Emotive Design Is Felt in the Gut

This week, we had the pleasure of adding Beth Abrahamson as a Senior Designer to our team. She is a multidisciplinary graphic designer whose practice challenges the distinction between art and design. Constantly shifting in and out of different mediums – collage, ceramics, photography, drawing – she’s an expert at imagining how these forms can live in the digital world. With an MFA in Design from California College of the Arts, Beth has recently worked with AirBnB, Southern Exposure, San Francisco Art Institute, and many others. We sat down with Beth to discuss her work, the importance of...
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How to Bring in a Branding Agency (And Still Thrive as a Creative Director)

April 3, 2018 —

How to Bring in a Branding Agency (And Still Thrive as a Creative Director)

Agency or Enemy? If you’re a Creative Director, chances are you’re some lovely mix of imagination, diplomacy, market knowledge, and damn good design sense. You bring focus to every project. You know how to communicate across disciplines and departments. After all, that’s why you were hired. So why in God’s name would you ever need to bring in an outside branding agency? And if by some cruel twist of fate you’re forced into this position, how do you avoid effectively hiring your replacement? If You’re Reading This Creative Brief, We’re Already Behind Schedule...
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On Design, Branding, and Where the “Brand Magic” Happens: Interview with Emotive Brand Creative Director

February 15, 2018 —

On Design, Branding, and Where the “Brand Magic” Happens: Interview with Emotive Brand Creative Director

Interview with Jane Brown, Creative Director Jane joins Emotive Brand with over 20 years of experience developing corporate and brand identities ranging from global corporations to startups – bringing both agency and client-side, as well as print and digital media expertise to the table. Jane has built a reputation around delivering high-level thinking and design systems that enable new brands to compete in crowded marketplaces and venerable brands to deepen their relevance. In this interview, Jane shares her point of view on branding challenges, client-agency relationships, collaboration,...
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Brand Identity. What’s Your Type?

December 19, 2017 —

Brand Identity. What’s Your Type?

Brand Identity, typography, typeface… it’s all part of your brand and its story A brand identity is critical to get right. A typeface helps shape the stories a brand tells. It sets the tone of a brand. Typography is in many ways the first impression and introduction to your audience. According to Sarah Hyndman, “Typography is like the clothes a person wears; it tells the world who they are and who they want to be.” Typography, in other words, is one of the most important aspects of your brand. A few things to consider when selecting a typeface for your brand: Align with brand...
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