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company culture


Embrace Agile Learning and Set Your Business Up For Success

Embrace Agile Learning and Set Your Business Up For Success

Learning as a Competitive Advantage More and more, a workforce’s capacity for learning is becoming a competitive advantage for businesses and brands today. Staying relevant, fresh, innovative, and creative hinges on a culture’s openness to new perspectives, ability to embrace of different ideas, and willingness to take risks. As businesses look for new ways to compete, stay agile, and move business forward amidst new challenges and fast-paced changes, having agile learners leading and fueling your business matters now more than ever. Without Learning, You Risk Losing Relevancy Research has...
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A Learning Culture Can Bring New Value to your Business

A Learning Culture Can Bring New Value to your Business

Expertise in Learning? Starting a new job or entering a new industry always entails a learning curve. People understand they have to learn quickly in order to survive. It’s the key to their success. When people work closely in a business or specific industry, as experience builds and time accumulates they often forget this sense of voracious learning. It becomes more and more difficult to see things in a new light. And some top leaders are stuck thinking in a silo. Some call this ‘the paradox of expertise.’ As expertise increases, people struggle to notice possibilities, discern novel...
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Why Embrace The Squishy Idea Of Purpose?

Why Embrace The Squishy Idea Of Purpose?

Purpose does more than make brands appealing to people – it makes money for the businesses that embrace the concept. So claims the chairman of Deloitte, an active evangelist for the “squishy business attribute” called purpose. Why invest in an emotional and squishy idea like purpose? Won’t it be hard to get everyone in my organization and all my customers to understand and embrace it? What is it really beyond a set of words? What value does brand strategy deliver? It’s the question of the never-relenting ROI monster, “What’s in it for me?” Well, here’s the answer, from no one less than the...
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What is a Brand Promise and Why You Need One

What is a Brand Promise and Why You Need One

There’s a lot of talk about the concept of a brand promise. But, what is it? Why does my business need one? How would it make my business stronger? How does it relate to my brand strategy? Here we explore the answers to these pressing questions.  And perhaps more important, what kind of a brand promise does your business need in today’s world to have an impact? A brand is a promised delivered. A contemporary brand promise articulates an idea that goes beyond the rational benefits that worked in the past, and extols a higher-order emotional reward. A brand promise is not a slogan or...
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The “Best Places to Work” Aren’t Places at All

The “Best Places to Work” Aren’t Places at All

There’s a new trend in Silicon Valley with tech brands. Famous tech brands are building enormous headquarters designed by famous architects. They’re using the greenest, healthiest materials, the latest environmental technology, creating the most unusual, innovative workspaces, and bringing thousands of employees under one roof. What’s the goal? Some companies say to foster innovation. Others tout togetherness. Some have interior design strategies that force ad hoc employee interactions. Others describe the spontaneity that will happen in casual communal meeting places. But it turns out that...
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