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company culture

Employer Branding Trends for 2019

December 11, 2018 —

Employer Branding Trends for 2019

Fun Work vs. Fulfilling Work How we hire changes every year. Is there any page on a company’s website more volatile than its careers tab? At the start of the decade, it seemed like a place for plucky young startups to showcase almost everything besides what the organizations actually did. You’d have to scroll through two ping pong tables and at least one company dog before you got to any open positions. But at the end of the day, fun will only get you so far. Why We Work Now, the tech scene has largely outgrown its dorm room aesthetic. Prospective hires are looking for far more than bean...
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The Power of Debate in Meetings to Drive Business Forward

June 21, 2018 —

The Power of Debate in Meetings to Drive Business Forward

Meetings: Valuable or Valueless? What’s more frustrating than sitting through endless meetings and coming out on the other end asking: What was the point of those? As technology introduces even more ways to communicate offline, you would think we’d see the quantity of meetings decreasing. However, the opposite has been shown. Research shows meetings increasing in length and frequency. In the 1960s, executives spent less than 10 hours in meetings. Now, executives spend about 23 hours a week in them. And although no one loves a day jam-packed with meetings, what’s really at the heart of the...
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Remembering to Listen: Why Employee Input Is Key to Moving Your Brand Forward

March 19, 2019 —

Remembering to Listen: Why Employee Input Is Key to Moving Your Brand Forward

Employee Input: A Valuable Resource You Might Be Overlooking At Emotive Brand, one of the things we strongly believe in is the importance of understanding how a company’s business strategy connects to its brand strategy. As a result, one of the first things we do is review a client’s research: external brand perception studies, competitive analysis documents, analyst reports, and so forth. This external audit is key – but in our experience, it doesn’t provide the complete picture. What’s missing? Potentially, your most informed and passionate stakeholders: your employees. It’s something even...
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Are the “Best Places to Work” Really the Best?

March 6, 2018 —

Are the “Best Places to Work” Really the Best?

The Clout of the “Best Places to Work” List Companies like Fortune and Glassdoor have been dedicated to naming and honoring the ‘Best Places to Work’ for more than 10 years. And these awards have gained more and more clout with time. Much like colleges treasure their rankings, workplaces hold these awards like badges of honor. The ‘Best Places to Work’ emblem is hung from work walls, integrated into recruiting and new hire materials, pushed on social media, and celebrated by the press, employees, and company executives alike. Our work building employer brands with companies...
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How to Attack and Other Strategy Lessons from the World of Cycling

January 16, 2018 —

How to Attack and Other Strategy Lessons from the World of Cycling

As a project manager at Emotive Brand, Shelby Tramel is known for two things. First, she brings clarity and expertise to every project she touches. And second, she often comes into the studio dressed head-to-toe in Lycra cycling gear, clutching some homemade drink that looks more like cement than a smoothie. We all knew she was a fierce competitor, but it wasn’t until recently that we learned just how elite she is. (Though it does explain why she often eats two or three breakfasts.) We sat down with Shelby to discuss her athleticism, future goals, and how lessons from cycling can be applied...
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