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company culture


Should Your Business Embrace a Purpose-led Brand Strategy?

Should Your Business Embrace a Purpose-led Brand Strategy?

Purpose-led The notion of purpose-led  does more than make brands appealing to people – it makes money for the businesses that embrace the concept. So claims the chairman of Deloitte, an active evangelist for the “squishy business attribute” called purpose. Why invest in a woolly, emotional, and squishy idea like purpose? Won’t it be hard to get everyone in my organization and all my customers to understand and embrace it? What is it really beyond a set of words? What value does brand strategy deliver? These are the questions I often confront as a proponent of empathy, purpose, and emotion....
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Culture Shock – Will McInnes Envisions Truly Meaningful Work

Culture Shock – Will McInnes Envisions Truly Meaningful Work

The power of meaningful work is  topic we have been writing on for years. When Culture Shock was released, we were more than intrigued. Culture Shock: A Handbook for 21st Century Business is a fascinating read from Will McInnes. McInnes provides an insightful and helpful guide to leaders who are challenged by today’s turbulent environment. Exploring the concept of the “social business”, he covers a breadth of topics relevant to leadership in the 21st Century, including “purpose and meaning”, “conscious leadership”, “change velocity”, and...
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If You Believe Your People Are Engaged, Think Again

If You Believe Your People Are Engaged, Think Again

We recently came across an old, but provocative article in The Economist entitled, “Corporate culture: The view from the top, and bottom”. It detailed findings from the “National Governance, Culture and Leadership Assessment”, a survey based on thousands of American employees “from every rung of the corporate ladder”. Key findings from our perspective: “41% of bosses say their firm rewards performance based on values, only 14% of employees swallow this.” “27% of bosses believe their employees are inspired by their firm. Also only 4%...
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