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company culture

Global Growth, Local Success: Your Employer Brand Can Do Both

March 12, 2020 —

Global Growth, Local Success: Your Employer Brand Can Do Both

Level Setting: Employer Branding Is a Must-Have As a brand agency whose work revolves around transforming business by changing how people feel about brands, we’re naturally true believers in the impact of employer branding. We think of employer brand as the practice of ensuring a company’s external branding efforts are supported by a corresponding and complementary internal brand that speaks to current and prospective employees. When companies do succeed at successfully articulating an emotionally meaningful proposition of what it means to work for their company, recruitment, retention, and...
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Feeling the Holiday Spirit: Introducing Emotive Feels

December 5, 2019 —

Feeling the Holiday Spirit: Introducing Emotive Feels

Emotion Is Everything For brands to make an impact on the outside world, they must explore inner worlds. In our line of work, emotion is everything. The most successful brands are those that evoke feeling—that ignite new ways of thinking about the world and our unique place in it At Emotive Brand, naturally, we’re obsessed with emotion. We believe every company can perform better if its brand connects with people on an emotional level. A brand that’s emotive triggers feelings, inspires action, earns loyalty, and lifts spirits. In the overcrowded business world, your brand must resonate...
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Competing for Talent in a Hot Market

November 20, 2019 —

Competing for Talent in a Hot Market

When you’re a young company hoping to thrive and compete for talent in a hot market, like the tech industry, it can be tempting to succumb to the table stakes of the “free” work culture. Many of the most well-known tech giants of Silicon Valley offer free food, gym memberships, massages, dry cleaning, concierge services, work activities, the list goes on, all with the intention of attracting and retaining talent. But, are the free add-ons really working? According to a 2018 LinkedIn report, the tech industry had the highest turnover rates at 13.2% with a median tenure ranging from 1-2 years....
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Brand, Purpose, Culture: The Triple Threat For Business Right Now

April 18, 2019 —

Brand, Purpose, Culture: The Triple Threat For Business Right Now

In Tandem We talk a lot about how businesses today need a strong brand, a clear purpose, and an inspired culture. Each of these brand components are playing a greater role in business success today. Sometimes it appears that if you just have one, you might be able to turn your business around. But this is no longer the case. Without all three – brand, purpose, culture – working together and driving one another, rising to the top is not a possibility. Simply embracing purpose is no longer enough to stand out. Even the most talented people aren’t going to drive you into the future without a...
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Employer Branding Trends for 2019

December 11, 2018 —

Employer Branding Trends for 2019

Fun Work vs. Fulfilling Work How we hire changes every year. Is there any page on a company’s website more volatile than its careers tab? At the start of the decade, it seemed like a place for plucky young startups to showcase almost everything besides what the organizations actually did. You’d have to scroll through two ping pong tables and at least one company dog before you got to any open positions. But at the end of the day, fun will only get you so far. Why We Work Now, the tech scene has largely outgrown its dorm room aesthetic. Prospective hires are looking for far more than bean...
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