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5 Things Executives Need to Know When Embarking on Brand Strategy

5 Things Executives Need to Know When Embarking on Brand Strategy

Investing in brand strategy is a big decision for executives to make today.  Plunging into an ocean of the emotional, strategic, and intellectual dimensions and depths of your brand is not what executives often want to spend time and budget on. Preconceived notions about ROI, doubts about the actual value of it, and the more obvious budget concerns to evaluate brand strategy are hugely challenging. Many companies don’t even make it to this place – the place where they accept and understand they actually do need to invest in the brand to address their business problems. But for those that do,...
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Liberate Your Leader

Liberate Your Leader

In the movies, we always cheer for the regular Jane or Joe who looks Big Bad Leader in the eye and tells it like it is, rather than how Big Bad Leader likes it. Then, of course, Jane or Joe is exiled to the ends of the earth as punishment . This is known as “killing the messenger.” History says that angry rulers sometimes killed messengers who brought bad news because they could not separate the news from the person who brought it. Obviously these rulers were bonkers, but the concept of “killing the messenger” never went away. The phrase lives on today in organizations with hierarchical...
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Leading a Digital Transformation: The Requirements of Today

Leading a Digital Transformation: The Requirements of Today

The Strength of Digital Today Across the globe, digital innovations are disrupting industries at lightning speed. And brands who want to be positioned to thrive, need to move fast enough to stay ahead. As a result, businesses leading digital transformations today are digitally innovating, digitally connecting, and digitally disrupting at record paces. Moving Digital Forward Accelerating into the future at this speed and competing in a landscape where every touchpoint is interconnected is hard work. Many CEOs are under a lot of pressure to locate and install the right technology as fast as...
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2016 San Francisco Branding Agency: A Year in Review

2016 San Francisco Branding Agency: A Year in Review

Looking Back As I look back on this year and reflect on the work we did, the shifts our agency made, the clients we encountered, and everything else in between, I can’t help but share some significant insights and lessons I learned working in a San Francisco brand agency. Agile Strategy Meets Actual Reality This year was about meeting clients wherever they were on their brand strategy journey and finding tangible ways to deliver impact to their business and brand. Luckily, we saw this coming. We developed new ways to adapt our more linear brand strategy methodology to the changing needs of...
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Purpose-led Brands and the Role of the CEO

Purpose-led Brands and the Role of the CEO

Purpose-led leaders lead thriving businesses. If you are a marketer faced with the task of re-branding or leading a brand strategy for your business, think about the person most influential to its success. Wondering who is essential to be part of the team? Ask yourself: Who has the greatest insight into where your business needs to go? Who can make sure that the company’s brand strategy embodies, and brings to life, this vision? Who sees how the people, processes and policies of the business need to evolve to address future issues and opportunities? Who is the best person to lead the...
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