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ceo


Want to Grow Your Business? Adopt a Founders’ Mentality

Want to Grow Your Business? Adopt a Founders’ Mentality

Growth Paradox We work with CEOs every day, developing strategy and helping leaders position their businesses to meet their growth goals. From small, young start-ups, to well-established, huge enterprise businesses, CEOs have a tough role – and leading business forward amidst high growth is a challenge we see again and again. Today’s companies are scaling faster than ever before – even in the middle of increased competition, market pressures, and the stress of solving problems faster and faster. It’s no surprise that the average lifecycle of organizations is getting shorter and shorter. The...
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How to Attract and Assemble Top Talent

How to Attract and Assemble Top Talent

What Makes a Real Business? You write for years before you call yourself a writer. You play music for thousands of hours before you call yourself a musician. So, what does it take for a startup to be called a “real business?” Is about funding? Awareness? One definition from Inc. – and one that speaks to just how many moving parts it takes to reach sustained success – is when a company’s founder no longer relies exclusively on his or her own skills to manage the business. It’s the point when a CEO can truly delegate a task without worry. (Or, at least not too much worry.) Faster Alone,...
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Brand Salience Is the Lifeline Between You and Your Customers

Brand Salience Is the Lifeline Between You and Your Customers

How Are Purchase Decisions Actually Made? Let’s say you need to buy a toilet brush. You’re at the store with your partner, and they say, “The brushes are just down that aisle, do you mind grabbing one?” Suddenly, you find yourself in front of a wall of toilet brushes. Never in your life have you actively thought about toilet brushes, toilet brush brands, or the state of the toilet brush market. But now, somehow, you find yourself in the position of trying to form an emotional connection to an object that arguably has the worst job in your house. Do you grab the cheapest one? Or maybe just...
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The Pros and Cons of Launching a New Category

The Pros and Cons of Launching a New Category

What’s Old Is New Again People have been drinking coffee, listening to music, and shopping for groceries forever. But if you peered into the modern household, chances are these common operations would look completely foreign to someone ten years ago. One might load a coffee pod while streaming an album from their phone, then ask their voice assistant to add something to their online cart. This is the brave new world of brand category creation, and it’s something that we’ve written about extensively. The reason we spend so many words on this topic is that it’s absolutely paramount to...
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CEOs: Building Trust and Living Your Values

CEOs: Building Trust and Living Your Values

The Truth Is Always Trending Good relationships are built on trust. Whether it’s between romantic partners, brands, customers, or government agencies, trust is the currency rate by which messaging is valued against. So, how much is your word worth? In today’s hyper-polarized landscape, it really depends on who’s speaking. In fact, the world is moving apart in trust. According to the 2018 Edelman Trust Barometer, “In previous years, market-level trust has moved largely in lockstep, but for the first time ever there is now a distinct split between extreme trust gainers and losers.” No...
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