Topics

ceo


Why Every CEO Should Pursue a “Purpose Beyond Profit”

Why Every CEO Should Pursue a “Purpose Beyond Profit”

It’s textbook management practice to formalize a company’s “mission, vision, and values.” And while these are important steps in helping form a direction and way of being for a company, many CEOs are nonetheless challenged with a litany of business issues: Unengaged employees An inability to attract the new talent needed Customer defection Lack of marketplace differentiation Dissatisfied shareholders This list goes on and on, doesn’t it? Behind each of these business challenges is a big question: How can my business matter more to people? When your business...
Read more >

C-Suite Confusion, Fear and Disagreement

C-Suite Confusion, Fear and Disagreement

It’s little wonder someone like musician David Carroll was inspired to produce a music video – that went viral – about United Airlines’s cavalier attitude toward him when he complained about how they badly damaged his guitar in transport. “United Breaks Guitars” – cited in an excellent report from the Economist Intelligence Unit – was a wake up call to United. But its point about the importance of responsive customer service in the on-line age doesn’t seem to have penetrated the business world as yet. As the infographic summarizes,...
Read more >