Employer Brand

  How to give employees something to believe in Take a moment to think about the employees working for your brand right now: They are in elevators, at desks, in conference rooms,  in home offices,  on the phone. They are in cars, on planes, in taxis, on a teleconference. They are closing deals, answering questions, presenting ideas, pitching prospects, processing orders, producing goods, answering phones, inventing products, serving customers, designing packaging, building factories, budgeting projects, balancing the books, convincing investors, meeting community leaders, hiring...