Topics

Employer Brand

Employer Branding on a Global Scale

March 28, 2016 —

Employer Branding on a Global Scale

Employer branding has gained more attention recently, however creating an employer brand that is meaningful and scales globally is no easy feat. “A company has a reputation in the market for its products and what it sells,” said Jason Seiden, Co-Founder and CEO of Brand Amper.  “But companies also have a reputation as employers.” In today’s world, most every business needs to attract and retain top talent. An employer brand strategy explains why anyone would want to join or work at your company. And your employer brand can be one of the most valuable assets of your company, if you...
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The Key To Better Engaging Your Employees

January 13, 2016 —

The Key To Better Engaging Your Employees

The workplace is in crisis. And engaging your employees is not easy. Workers are not engaged. Productivity is down. Morale is low. Many employees obviously don’t see the point of what they, or their employer, are doing. How can a business turn the tide of employee dissonance? How can it become fit for a future that’s bound to be more competitive, complex, and commoditized? How can it connect with people who are no longer blindly accepting corporate propaganda — people who are more “we” than “me” focused? People who are more discerning about the ideas, products, and brands they buy into, the...
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Employer Brand: It Doesn’t Happen by Messaging Alone

October 22, 2015 —

Employer Brand: It Doesn’t Happen by Messaging Alone

“The words printed here are concepts. You must go through the experiences.” – Saint Augustine People today, including employees and prospective recruits, are looking for more meaning in their lives and in their work. This is why there has been a rise in budgets directed to more meaningfully connect with employers and an increase in budgets to develop a company’s Employer Brand. Messaging alone won’t pull employees in This is especially true when investing in your Employer Brand, and trying to build a Meaningful Workplace. It becomes far more involved than simply sending a PDF of the...
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The “Best Places to Work” Aren’t Places at All

April 16, 2015 —

The “Best Places to Work” Aren’t Places at All

There’s a new trend in Silicon Valley with tech brands. Famous tech brands are building enormous headquarters designed by famous architects. They’re using the greenest, healthiest materials, the latest environmental technology, creating the most unusual, innovative workspaces, and bringing thousands of employees under one roof. What’s the goal? Some companies say to foster innovation. Others tout togetherness. Some have interior design strategies that force ad hoc employee interactions. Others describe the spontaneity that will happen in casual communal meeting places. But it turns out that...
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What Makes People Want to Work (or Not) for Your Brand?

May 31, 2011 —

What Makes People Want to Work (or Not) for Your Brand?

Every brand faces two employee challenges: Recruiting the best people Engaging their employees Brands that have no clearly stated brand promise and no hint of a noble ambition lack the magnetic power to attract and engage people. Brands that register “neutral” (or worse) on the feelings dial lack the energy to motivate, align and inspire people. So, how do you bring magnetic energy to your brand’s recruitment and employee engagement activities? Before you start thinking of posters, campaigns, incentives, websites, films, activities and all the other expected tools, consider...
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