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Employer Brand


How to Deal with the Looming Talent Shortage

How to Deal with the Looming Talent Shortage

Who’s Got Talent? How many times have we heard that robots are coming for our jobs? Whether it’s from science fiction or straight from the mouth of Elon Musk, it’s a dystopia we’ve been anticipating for quite some time. However, based on a recent study from Korn Ferry, a global organizational consulting firm, we may have been misplacing our fears on the wrong targets. In a sweeping country-by-country analysis, the biggest issue isn’t that robots are stealing all the jobs – it’s that there simply aren’t enough human beings to take them. According to the study, by 2030 there will be a...
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Employer Branding Trends for 2019

Employer Branding Trends for 2019

Fun Work vs. Fulfilling Work How we hire changes every year. Is there any page on a company’s website more volatile than its careers tab? At the start of the decade, it seemed like a place for plucky young startups to showcase almost everything besides what the organizations actually did. You’d have to scroll through two ping pong tables and at least one company dog before you got to any open positions. But at the end of the day, fun will only get you so far. Why We Work Now, the tech scene has largely outgrown its dorm room aesthetic. Prospective hires are looking for far more than bean...
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Integrating Company Cultures After a Merger or Acquisition

Integrating Company Cultures After a Merger or Acquisition

High M&A Activity Mergers and acquisitions are at an all time high, with $4.7 trillion of global deals signed last year according to a recent M&A report by KMPG. And although the payoff of a successful M&A is great, these are high risk deals. It’s not just about the financial gains. Reputations are on the line. Stakeholders observe nervously. And in order to ensure the expected return on investment is delivered, a great deal of planning around integrating company culture must go into the preparation. Cultural Integration Issues After an acquisition, the merger is a difficult...
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HR and Marketing: Building Your Employer Brand Together

HR and Marketing: Building Your Employer Brand Together

Finding the Right Fit: HR’s Number One Challenge HR and Marketing? The role of HR has evolved significantly in recent years. Attracting, engaging, and retaining top talent is a high priority for executives, and most companies place this responsibility on HR. According to PwC 18th Annual CEO survey, a full 73% of respondents are concerned about the availability of talent – a 10% increase from 2014. Executives worry that it’s getting harder to recruit and keep the people who are both skilled high-performers and ‘fit’ within their organization’s culture. And without top talent, maintaining a...
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The Next Frontier for Employer Brands: Healthy Behavior Change

The Next Frontier for Employer Brands: Healthy Behavior Change

At Emotive Brand, we’ve seen a jump over the last year in clients seeking help with employee behavior change. Better brand behavior isn’t the focus. Instead, organizations are actually trying to help their people live happier and healthier work and personal lives. It’s exciting to see companies living out their employer brands through a greater commitment to their people, and to see them authentically rewarded with more trust and loyalty. Several trends have brought us to this point, starting with greater competitiveness in recruiting – especially in Silicon Valley, which seems to be...
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