Topics

business

How Do You Orient Your Team When Everything Seems Uncertain?

March 21, 2023 —

How Do You Orient Your Team When Everything Seems Uncertain?

The old axiom about uncertainty being the only certainty in business seems quaint given today’s headlines: Historically low unemployment. Hiring shortages one day and hiring freezes the next. Creeping inflation. Shaky markets. Unexpected layoffs. It’s whiplash inducing. And it’s the world we live in. As the economy shifts and shudders, leaders are challenged to make strategic decisions with increasingly limited foresight. And employees? They’re left feeling disoriented, confused, and vulnerable. It’s a recipe for getting stuck. People become less willing to make mistakes, to stick their...
Read more >
Navigating the New Norm: Fast Forward for Efficient Growth and Strategic Stability

April 26, 2021 —

Navigating the New Norm: Fast Forward for Efficient Growth and Strategic Stability

We work and compete in a fast-moving world, driven by an accelerating pace of technological and social change. The markets we compete in shift quickly, competition intensifies, and expectations rise. Flux is the new normal. This increases the pressure to enhance efficiency, sharpen competitiveness, and improve profitability—all at the speed your business demands. As a brand strategy firm, we understand that many of our clients, especially those operating in crowded, in-flux categories, need a much more agile approach to address the changing dynamics reshaping their markets and business. To...
Read more >
Why Brand Positioning is Critical to Sustained Growth

January 28, 2021 —

Why Brand Positioning is Critical to Sustained Growth

The Power of Brand Positioning Strong brand positioning has a great impact on the success of your business. But many high-growth companies struggle with how best to position themselves and communicate why they matter. Getting this right is hard, but critical. And if you fail at this, your customers won’t know whether to buy from you or your competitors. In short, positioning is the process of distinguishing your brand from your competitors in meaningful ways. It’s about what you offer, what value you deliver, and what place you hold in your target audience’s mind. Defining...
Read more >
A Mid-Year Check-Up Across Business, Brand, and Culture

June 13, 2019 —

A Mid-Year Check-Up Across Business, Brand, and Culture

The half-way point of the year is always ripe for reflection. We all survived Q1, the budget isn’t completely spent yet, and with any luck, we’ll live to see Q3. It’s a perfect time to kick the tires of your business, brand, and culture. What’s working? What’s failing? How can you fail better? How can you push things forward and end the year on a meteoric rise instead of a trickle? Let’s run a brief diagnostic check. 1. How is your brand positioning? Are you top of mind? Is it clear, competitive, differentiated? Maybe your sales have declined, your targeted audience has shifted, or your...
Read more >
Business Growth: Steps to Success for the Mid-Market

September 26, 2018 —

Business Growth: Steps to Success for the Mid-Market

Leveraging new data about business growth from the National Center for the Middle Market, Emotive Brand identifies three key factors that make all the difference. Business growth is always good. But sustained, consistent growth is always better. Data from the National Center for the Middle Market shows that the best indicator of company’s financial future is not how fast it grows, but how often it grows. Those that expand incrementally are more apt to survive, thrive, and outperform. Companies that grow consistently are more adept at aligning their organizations’ people and practices around...
Read more >