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The New Measurements of a Successful Business

The New Measurements of a Successful Business

What does it mean to be a successful business? In the new age of meaningful business, it’s time for more inclusive forms of value. It’s no longer enough to measure financial impact. Companies, brands, investors, entrepreneurs, and consumers are asking: what’s the social impact of your business? What’s your environmental impact? Your emotional impact? In other words, people are asking: Why should I care? Why does it matter? And they are also wondering, can you communicate the value of these impacts to me quantitatively? In any successful business, there is value outside the actual venture....
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The Art of Swift, Smart Decision Making in Business

The Art of Swift, Smart Decision Making in Business

Too Many Choices Business leaders can be gun-shy about making decisions – big and small, important and minute –when it comes to both their business and their brand. The abundance of scenarios about the unknown can easily feel overwhelming. But effective leadership hinges on effective decision making. And it’s impossible to choose a direction when you’re trying to please everyone and do everything. To Compete, You Have to Decide At the end of the day, there’s no room or time for slow decision making in today’s competitive, fast-paced landscape. In fact, businesses and brands in every industry...
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Purpose-Led Brand Strategy Optimizes Business

Purpose-Led Brand Strategy Optimizes Business

Purpose-led Brand Strategy that Masters the Intangibles, Masters Markets A purpose-led brand strategy has the power to optimize the present and future value of your business. When your brand actively embodies all the true and meaningful aspects of your corporate decisions, policies, and actions, it not only brings new energy to your current competitive efforts, it also signals a brighter and more energizing future to the people vital to your company’s success. Your brand houses your company’s intangible value Everyone knows there’s a link between the perceived value of your...
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How Being a B-Corp Truly Matters in Business

How Being a B-Corp Truly Matters in Business

Is their value in evaluating the idea of your business becoming a B-Corp? A B-Corp is a newer breed of businesses that is founded on an amazing set of principles. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, there is a growing community of more than 1,600 Certified B Corps from 42 countries and over 120 industries working together toward 1 unifying goal: to redefine success in business. “The B Corp movement is one of the most important of our lifetime, built...
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Make Purposeful Brand Resolutions in 2016

Make Purposeful Brand Resolutions in 2016

The New Year is the perfect time to step back and create impassioned and attainable brand resolutions. What do you want to achieve in 2016? Look back on 2015 and reflect on your business. What were your greatest successes and biggest challenges? How can you live your brand promise in 2016? How can you build your brand to flourish? Emotive Brand wants to add some inspiration and purpose to the start of your 2016. We’ve asked top business executives across varying industries to share one piece of advice about managing a brand and driving business. Our advice: read up. “Managing your brand is a...
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