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business

San Francisco Branding Agency Shares New Year’s Resolutions

January 4, 2018 —

San Francisco Branding Agency Shares New Year’s Resolutions

We promise to… Deliver Business Results Our clients hire us because they are looking to solve business problems. We know how to successfully enable growth by delivering positioning strategies that differentiate, brand campaigns that fulfill on marketing and sales goals, and deliver employer brand strategies that engage global employees around why the brand matters. Our work continues to drive business for our clients in a way that is transformative. We are focused on standing behind our work and delivering a strong ROI on every project. Continue to Lead with Purpose We stand behind the...
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What Makes a Great Strategist?

October 19, 2017 —

What Makes a Great Strategist?

A Team of Strategists Lots of businesses use the title of strategist for roles within their organization. For us at Emotive Brand, we have a very clear and defined view of what makes a good brand strategist. We carefully curate our project teams of strategists with a focus on selecting the skill sets and experience that are best suited for our clients and our projects. The Need for a Great Strategist In today’s hyper competitive, interconnected, always shifting world, businesses need great strategists to really drive their business and brand forward. When recruiting and hiring strategists at...
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Thoughts on Creating a Strategic Narrative: Interview with Strategist Sara Gaviser Leslie

September 11, 2017 —

Thoughts on Creating a Strategic Narrative: Interview with Strategist Sara Gaviser Leslie

At Emotive Brand, we’re blessed with an incredibly diverse pool of talented individuals. Our team comes from the management consulting world, branding agencies, technology industry, advertising and everything in between. Each of these viewpoints brings something new to the table. In this post, Sara Gaviser Leslie discusses how her background as an analyst makes her a better writer and the importance of creating a strategic narrative  for brands. You’re a bestselling author, executive communications consultant, strategist, analyst, and storyteller all wrapped up in one. Can you walk us...
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Mistakes to Avoid When Preparing for a Branding Project

July 11, 2017 —

Mistakes to Avoid When Preparing for a Branding Project

All Signs Point to a Branding Project There are a lot of common signs that indicate it may be the right time for a branding project. Maybe your business has experienced high grown and you are ready to reposition to prepare for your next round of funding. Or maybe it isn’t growing fast enough and you need to find a way to differentiate your brand to compete more strongly. Perhaps your competitive set has changed and with it, the industry has evolved opening a new category for you to shift into. With markets and categories shifting so quickly, many organizations are left feeling lost as to how...
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How to Make a Business and Brand Transformation Successful

May 2, 2017 —

How to Make a Business and Brand Transformation Successful

Emotive Brand hinges itself on the power of business transformation through brand strategy, and brand strategist, Jo Schull adds a honed strategic mind to our team. By working directly with clients to help understand the true essence of their business, she uncovers the necessary internal and external strategies needed to transform the potential of their brand into a reality. In this interview, Jo offers her thoughts and expertise on how to make a brand and business transformation successful. People are always talking about business transformation – what does that mean? Business...
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