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branding agency

June 12, 2014 —

Using Company Values to Build Engagement and a Meaningful Workplace

“People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.” – Maya Angelou The goal of employee engagement is to drive employee attitudes, behavior, morality, and ethics in such a way as to improve their productivity, morale, satisfaction, and usefulness within the organization. However, many companies have struggled with converting their proclaimed values into compelling, work-changing experiences for their employees that reach through to their brand strategy.  Often, the problems have been that the values are typically...
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B2B Brands Desperately Need Ways to Differentiate Themselves

May 20, 2014 —

B2B Brands Desperately Need Ways to Differentiate Themselves

The pressing need for differentiation in B2B “Features easily blur into other features. It is increasingly difficult to differentiate on a product or service level as competitors find it easy to quickly duplicate innovation. So, where can B2B brands effectively differentiate? We think it’s by connecting to people on a higher level through meaning and feelings.” It is natural for people engineering teams, product teams and product marketing teams to see their B2B product or service as something special, unique, and important. Unfortunately, this makes it all the more difficult for...
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Meaningful Workplace – Getting Employees to Respond Positively

March 4, 2014 —

Meaningful Workplace – Getting Employees to Respond Positively

Meaningful Workplaces are built by companies that aim to produce a more meaningful outcome from, and for, their people. To become meaningful, these companies adopt a new stance vis-à-vis their relationship with their employees. They strive to reduce the distance that’s been imposed through organization structures and prevailing attitudes. They seek stronger emotional connections up, down, and across their enterprise. They see their task as making their company fit for the future by making it fit for humans. They create a Meaningful Workplace master plan that defines their compelling reason...
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For Employees, Employee Engagement Starts With The Letter “C”

January 13, 2014 —

For Employees, Employee Engagement Starts With The Letter “C”

If one thing marks the companies with highly engaged employees, it is that the top people of the company – the “C-suite” – are in sync with the idea that “people matter”. Working together, these leaders put forth ideas, hopes and aspirations which their employees, in turn, use to fuel their personal desire to create more meaning in their lives. The leadership “walks the talk” by acting and speaking in ways that demonstrate their intent, their positive attitudes and their shared purpose. What sets these engaged workplaces apart is that the...
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The Goal is to Align Employees – But the Key Question is Not “How?”

January 5, 2014 —

The Goal is to Align Employees – But the Key Question is Not “How?”

Nothing slows down an enterprise more than a workforce that is working at cross purposes, unmotivated and uncaring. And nothing dims the prospects of an enterprise more than having a workforce that fails to innovate, isn’t inspired to be creative, and which just checks in and checks out day after day. The eternal question is “how” to align employees to what the business needs and there are many methods, tools and professionals devoted to getting employees to shift their attitudes and behaviors. But, even these efforts are not producing the desired result. We believe this is...
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