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branding agency

Navigating the New Norm: Fast Forward for Efficient Growth and Strategic Stability

April 26, 2021 —

Navigating the New Norm: Fast Forward for Efficient Growth and Strategic Stability

We work and compete in a fast-moving world, driven by an accelerating pace of technological and social change. The markets we compete in shift quickly, competition intensifies, and expectations rise. Flux is the new normal. This increases the pressure to enhance efficiency, sharpen competitiveness, and improve profitability—all at the speed your business demands. As a brand strategy firm, we understand that many of our clients, especially those operating in crowded, in-flux categories, need a much more agile approach to address the changing dynamics reshaping their markets and business. To...
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Three Key Advantages of a Strong Brand Strategy

February 18, 2021 —

Three Key Advantages of a Strong Brand Strategy

Active Brand Management A brand strategy can take what people know and believe about your business to new levels. Active brand management takes a valuable asset that may now be largely underused and turns it into a powerful competitive weapon. Regardless of how sophisticated your current approach to branding is, your business has a “brand” today, though you may have acquired it by default. Simply by being active in the marketplace, your business will have accrued a reputation, a level of fame, and a degree of notoriety (for better or worse) with your customers, and within your industry. A...
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On Design, Branding, and Where the “Brand Magic” Happens: Interview with Emotive Brand Creative Director

February 15, 2018 —

On Design, Branding, and Where the “Brand Magic” Happens: Interview with Emotive Brand Creative Director

Interview with Jane Brown, Creative Director Jane joins Emotive Brand with over 20 years of experience developing corporate and brand identities ranging from global corporations to startups – bringing both agency and client-side, as well as print and digital media expertise to the table. Jane has built a reputation around delivering high-level thinking and design systems that enable new brands to compete in crowded marketplaces and venerable brands to deepen their relevance. In this interview, Jane shares her point of view on branding challenges, client-agency relationships, collaboration,...
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Brand Differentiation: Where Do You Even Start?

August 7, 2017 —

Brand Differentiation: Where Do You Even Start?

Brand Differentiation In B2B marketing, creating brand differentiation is a critical output of all marketers whether you are managing a B2B or B2C brand. When your brand is truly and meaningfully differentiated, it works as a magnet to attract new customers and employees, as a glue that keeps people loyal, and as a warm glow that means people always come back for more. So how do you differentiate your brand? The problem for most brands is that they have yet to find a distinct place in the whirlwind of modern commerce. These brands are being buffeted by the winds of change and the waves of...
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Co-Founders On Brand Strategy Today

October 28, 2016 —

Co-Founders On Brand Strategy Today

Co-founders, Bella Banbury and Tracy Lloyd, weigh in on what matters in brand strategy today. It’s important to remember that, in the end, the age-old question is always the same. Client needs all come down to “How do we differentiate our brand?” It’s just the way people ask the question and the way we answer the question that evolves. Here’s what we’ve been seeing more specifically in the market: 1.Heightened attention around data security: Since 2016 was all about using data, now it’s all about safely storing and accessing that data. Gartner predicts that by 2018, 50% of business ethics...
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