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branding agency

Purpose Becomes Ambition in a Meaningful Workplace

July 14, 2015 —

Purpose Becomes Ambition in a Meaningful Workplace

“Ambition” is the new “purpose.” Workplaces become meaningfully relevant when employees see the point of what they and their employers are out to do: the company’s “why”, it’s reason for being, it’s meaningful ambition. When presented in a credible, inclusive and authentic way, the company’s meaningful ambition is respected, admired and embraced by employees because it aligns to their personal values and answers their desire for meaning. Employees can see themselves within the company’s meaningful ambition. They see how they can actively make it possible. They feel inspired to...
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April 3, 2015 —

Getting Employees to Live Company Values

“People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.” – Maya Angelou. The goal of employee engagement is to drive employee attitudes, behavior, morality, and ethics in such a way as to improve their productivity, morale, satisfaction, and usefulness within the organization. However, many companies have struggled with converting their proclaimed values into compelling, work-changing experiences for their employees that reach through to their brand strategy. Often, the problems have been that the values are typically expressed...
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Give People Meaningful Reasons to Innovate

March 24, 2015 —

Give People Meaningful Reasons to Innovate

We often come back to the Fast Company blog post by Seth Kahan, a change specialist and author of, “Getting Innovation Right”, published in 2013. Many of our clients are looking for help creating a brand strategy and developing corporate values that will help create a culture of innovation. Seth presents three practical secrets for the innovative leader. We were particularly struck by his second secret: Secret #2. Articulate the Way Forward People rely on their leaders to craft a vision of the future that makes sense and can guide their everyday decisions. Most of the leaders I...
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What it Means to be a Meaningfully Different Brand

February 13, 2015 —

What it Means to be a Meaningfully Different Brand

Youngme Moon teaches business at Harvard and is the author of “Different – Escaping The Competitive Herd”. In her closing she points to three characteristics of the brands of tomorrow – as they are driven to differentiate in order to succeed. Here we summarize: “They will offer something that is hard to come by…restraint will be the new desire; whisper can be the new shout; there will always be a place for brands offering something that is hard to come by.”  “They will reflect a commitment to a big idea…which is to say they...
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