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branding agency

The Greatest Story Never Told?

February 3, 2015 —

The Greatest Story Never Told?

  Based on our experience working with clients, we believe there are thousands of companies out there sitting on a very valuable asset. This is an asset that could generate new revenues, build customer loyalty, enthuse and motivate your workforce, recruit top talent, help quickly scale your business, truly differentiate you from competitors, and help you business and brand thrive. The asset is a meaningful story, a brand narrative about your business that’s waiting to be told. It’s a story based on meaningful truths about what you do and how you do it. It’s a story...
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Meaning in the Workplace?

January 22, 2015 —

Meaning in the Workplace?

We came across an excellent article on Fast Company about worker happiness (and the startling lack thereof). It starts with the story of an employee who, after two decades of service to a financial institution, decided he couldn’t take it any more: “I felt like no one cared about me as a person there, and finally decided to extricate myself from the grind. I know many of you feel the same way now in your jobs…trapped and unappreciated.” The article calls for significant changes in the intent, attitude and behavior of business leaders and makes the following observations and...
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Are We in the Age of Meaning?

January 14, 2015 —

Are We in the Age of Meaning?

In our white paper, The Age Of Meaning, we explore the challenges and opportunities this new era presents to business and brand strategy. Referring to economist Umair Haque’s contention that we’ve left the “age of opulence” – a time of hyper-consumerism based on the mantra of “bigger, faster, cheaper, now” – we make the point that the age of meaning didn’t suddenly appear. There was no “Breaking News” story, no Twitter trending topic, and no planned downtime for a total system upgrade. It crept up on us, through current events...
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Build a Stronger Business by Embracing Your Brand’s Hidden Truths

February 21, 2020 —

Build a Stronger Business by Embracing Your Brand’s Hidden Truths

Behind every brand there stands a set of as-yet realized or evergreen truths. These truths have the power to change the way you, and everyone vital to your brand’s success, think, feel, and act with respect to your brand. These truths emerge when the many things your brand does are seen in light of their meaningful outcomes. This means analyzing the actions, attitudes, and behavior of the organization. It also means assessing the organization’s policies and procedures. In each case, the search is for the positive and meaningful outcomes that result. Not only true, but meaningful...
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The Meaningful Workplace – Help Them Create Good

August 13, 2014 —

The Meaningful Workplace – Help Them Create Good

Disillusioned by the age of conspicuous consumption, worried by the state of the planet and its people, rocked by war, corruption and financial crises, and immersed in a swirl of information, news, opinion, and gossip, people are searching for meaning in their lives. Today they feel a need to align with people, ideas and companies that make them feel they’re part of something bigger than themselves. People are seeking a sense of purpose, a reason for being and the answer to the questions, “Why is this good?” Today their idea of “good” is shaped by an increased awareness of their own needs,...
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