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Meaningful Brands


Turning Strong CSR Stories Into New Meaning For Your Employees

Turning Strong CSR Stories Into New Meaning For Your Employees

Building meaningful CSR stories A strong CSR report provides an excellent starting point for your brand to achieve a meaningful position in the hearts and minds of your employees. There is even greater value when those reports lead with strong CSR stories. That’s because, according to a recent Forbes report, CSR and employee engagement work hand in hand: Hewitt & Associations found that, “the more a company actively pursues worthy environmental and social efforts, the more engaged its employees are”. The Society for Human Resources Management found that for companies...
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Bridge the Meaning Gap and Watch Your Brand Soar

Bridge the Meaning Gap and Watch Your Brand Soar

We believe there’s a growing gap between what your brand needs and what people want. Your brand needs to have a stronger presence today and be a better fit for the future. This means the people in your organization need to work better together to help you achieve your goals – but, we’re guessing they aren’t as motivated and collaborative as you need. People want more meaning in their lives and are more discerning about the products they buy, who they buy from, and the companies for which they work. This means your organization has to reach out to people in ways that...
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People Respond to Meaningful Brands

According to a recent study by Havas Media, only 20% of brands have a notable positive impact on our sense of wellbeing and quality of life. The study further reveals how the expectations, judgements and behavior of people are evolving in ways that must make brand-owners rethink their current strategies: For the 4th year running consumer expectations of companies’ responsible behaviour continues to rise Nearly 85% of consumers worldwide expect companies to become actively involved in solving these issues (an increase of 15% from 2010) Those prepared to reward responsible companies by...
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TOMS Shoes: When Being Meaningful Becomes the Business You Are In

TOMS Shoes: When Being Meaningful Becomes the Business You Are In

TOMS Shoes has built a strong business and huge following based on its altruistic approach to selling shoes: buy a pair from TOMS and TOMS gives a second pair to someone who really needs them. Now they’re taking this “one-for-one” philosophy used to build the image of the company and turning it into their business model. To us, this is far more than a “rebranding” exercise, it’s the transformation of TOMS into a business inspired by a noble ambition. It is emblematic of the next generation of business in which enterprises take on broad social...
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