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purpose


Brand, Purpose, Culture: The Triple Threat For Business Right Now

Brand, Purpose, Culture: The Triple Threat For Business Right Now

In Tandem We talk a lot about how businesses today need a strong brand, a clear purpose, and an inspired culture. Each of these brand components are playing a greater role in business success today. Sometimes it appears that if you just have one, you might be able to turn your business around. But this is no longer the case. Without all three – brand, purpose, culture – working together and driving one another, rising to the top is not a possibility. Simply embracing purpose is no longer enough to stand out. Even the most talented people aren’t going to drive you into the future without a...
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Maintaining Brand Relevance in a Fast-Paced World

Maintaining Brand Relevance in a Fast-Paced World

Brand Relevance Amidst New Expectations In a time of constant change and heightened customer expectations, the greatest danger facing most brands today is loss of brand relevance. People are ultra-connected. Markets constantly shift. New trends emerge. Competitors enter and shake things up. And customers expect more from the brands they buy from. As a result, many businesses struggle to stay relevant – trying to get ahead of competition, adapt fast enough, and maintain their position in the market. In order to survive, brands need to evolve in a way that differentiates them from their...
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Business Growth: Steps to Success for the Mid-Market

Business Growth: Steps to Success for the Mid-Market

Leveraging new data about business growth from the National Center for the Middle Market, Emotive Brand identifies three key factors that make all the difference. Business growth is always good. But sustained, consistent growth is always better. Data from the National Center for the Middle Market shows that the best indicator of company’s financial future is not how fast it grows, but how often it grows. Those that expand incrementally are more apt to survive, thrive, and outperform. Companies that grow consistently are more adept at aligning their organizations’ people and practices around...
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Is it Time for a Brand Refresh?

Is it Time for a Brand Refresh?

What Got You Here Sometimes it’s hard to recognize that it’s time for a brand refresh. Why embark on a brand refresh if your business is successfully growing? Many high-growth companies grow organically, without any strategic direction. Things takeoff. Your team expands. New offices open. Your product line multiplies. And growth mode may happen without making plans for how the brand will accommodate and flex as the business develops. At these times, decisions are often made that help an internal team manage change. In many cases, this means that some of the key brand components end up...
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Are the “Best Places to Work” Really the Best?

Are the “Best Places to Work” Really the Best?

The Clout of the “Best Places to Work” List Companies like Fortune and Glassdoor have been dedicated to naming and honoring the ‘Best Places to Work’ for more than 10 years. And these awards have gained more and more clout with time. Much like colleges treasure their rankings, workplaces hold these awards like badges of honor. The ‘Best Places to Work’ emblem is hung from work walls, integrated into recruiting and new hire materials, pushed on social media, and celebrated by the press, employees, and company executives alike. Our work building employer brands with companies...
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