What Does Purpose Look and Feel Like for Your Brand
Sometimes It’s Not What You Add To A Brand, But What You Take Out We were reminded of the story of the sculptor who was asked how he managed to fashion a beautiful elephant out of a piece of granite. He replied, “By chipping away all the pieces that didn’t look like an elephant”. What elements of your brand strategy “don’t look (or feel) like your brand”? Does your brand’s purpose look (and feel) right? Your brand’s purpose, its reason for being or ambition is the key to the meaning you create (or fail to create) in this world. If your...
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