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purpose

Leaders That Matter Look Outward

November 29, 2012 —

Leaders That Matter Look Outward

One of the biggest challenges for any leader is to maintain a holistic perspective of the world. Too often, the pressures of the market, of shareholders, and the organization, keep the leader looking inward. This inward-looking behavior extends to the rest of the organization, because people “follow the leader”. As a result, the organization continues to spiral down into egocentric, myopic and self-serving behavior. Unfortunately, this self-serving attitude, and way of being, puts the organization in the class of “most” businesses, and therefore, dilutes whatever...
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Meaning Has a Direct Impact on Business

September 30, 2012 —

Meaning Has a Direct Impact on Business

If your business isn’t doing as well as you think it could – and should – then it’s time to consider the reasons why. Why aren’t people doing all the things you need them to do? Why are they resisting your attempts to change the way they think and act? What are people looking for that you aren’t supplying? There’s a sea of change in the way people feel about the decisions they make. They no longer simply act out of greed, capriciousness, and the need for thrills. They pause. They reflect. They consider. They ask themselves: “What is the impact...
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Businesses That Matter Do Well By Doing Good

August 9, 2012 —

Businesses That Matter Do Well By Doing Good

When fueled by a Purpose Beyond Profit, a business does good things for employees, customers, society, and the planet. How businesses that matter, matter to people: They help employees create meaning in their lives by making their work matter. They give customers solid reasons to admire, respect, and be happily associated with their business and their offerings. They help build a stronger society by being a good corporate citizen, respecting laws, and helping improve lives. They strive to limit their impact on the environment by conserving non-renewable resources, curtailing pollution, and...
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In B2B, It’s Not “What”, It’s “Who”

August 7, 2012 —

In B2B, It’s Not “What”, It’s “Who”

B2B is often dominated by features and benefits, industry-standard claims, and a surprising lack of emotion. Why? We ask you to think, for a moment, about people. Those people in companies who buy your products. Those people within your own company that imagine, build, sell, and service your product. Those people who invest in your business. Those people who open new opportunities by agreeing to partner with your business. Those people who supply your business and decide if what you need arrives on-time and on-budget. Those people who let you build your facilities in their community. Those...
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Survey Shows CMOs Starting to Recognize the Need to Matter

July 2, 2012 —

Survey Shows CMOs Starting to Recognize the Need to Matter

IBM regularly surveys CMOs to identify trends. A recent Forbes blog post by consultant Avi Dan reports an interesting finding from the latest survey. The traditional marketing funnel is now a series of loops, as people turn to the many new options for learning about, and being influenced about, a product or service selection. In this environment, purchase decision making changes dramatically. More and more factors are considered, and more and more of them become “deal breakers”. Today, the final cut will come down to the businesses, products, services and brands that have good...
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