Topics

purpose

If You Want a Meaningful Brand, Make a Meaningful Impact

April 4, 2017 —

If You Want a Meaningful Brand, Make a Meaningful Impact

Being a Meaningful Brand The data is in, and to be a meaningful brand, you must make meaningful impact. It is inescapable. The most powerful and profitable brands – regardless of sector – are brands that enhance well-being and enrich peoples’ lives. The Center for Positive Marketing at Fordham University recently published “The V-Positive Report,” which ranks brands according to how they affect consumers along seven dimensions of human needs and wants. The dimensions of the study span from basic physical function to the capacity for building relationships. The most “V-positive” brand in 2015...
Read more >
The Power of Creating a Compelling “Brand Vibe”

February 23, 2018 —

The Power of Creating a Compelling “Brand Vibe”

We humans are very proud of our ability to think rationally. This cognitive power not only lets us understand and use facts, it also helps us build elaborate creations and fantasies. We use our rational brains to conduct business. Cognition helps us sort stuff out, compare options, and rank priorities. Our rational, conscious brain is so “upfront” in our day-to-day work lives that we begin to believe it is our only way of thinking and acting at work. Yet, as neuroscience is finding, it is now clear that this cognitive ability is not a stand-alone factor in how we perceive, sense,...
Read more >
Fresh Perspectives: Refresh & Energize in 2017

January 4, 2017 —

Fresh Perspectives: Refresh & Energize in 2017

2017, A Different Year Each new year marks a new opportunity for reflection, change, and asserting goals and objectives. 2016, like many years in reflection, was a whirlwind of ups and downs, successes and challenges, learning and progress. By stepping away from the office and our workflow for the holidays, we gained distance from the happenings of 2016. And at Emotive Brand, we believe this space and time away is critical to gaining the clarity we need to take 2017 by storm. There is great impact and value in stepping back in order to see things with a fresh perspective. Everything comes...
Read more >
Girl Scouts: Embracing a Purpose Bigger than Cookies

December 13, 2016 —

Girl Scouts: Embracing a Purpose Bigger than Cookies

Girl Scouts Girl Scouts have always been bigger than the cookies they sell. In fact, Girl Scouts of the USA is currently the world’s biggest organization dedicated to girls. Founded in 1912, a long list of prominent women today were Girl Scouts – Celine Dion, Venus Williams, Nancy Reagan, and even Michelle Obama (a big fan of the organization and its impact). Slipping Membership The organization currently has 1.8 million members, a drop from the 2.1 million members three years ago. And many are asking why the drop? Slipping membership can be explained in several ways. The organization may be...
Read more >
Co-Founders On Brand Strategy Today

October 28, 2016 —

Co-Founders On Brand Strategy Today

Co-founders, Bella Banbury and Tracy Lloyd, weigh in on what matters in brand strategy today. It’s important to remember that, in the end, the age-old question is always the same. Client needs all come down to “How do we differentiate our brand?” It’s just the way people ask the question and the way we answer the question that evolves. Here’s what we’ve been seeing more specifically in the market: 1.Heightened attention around data security: Since 2016 was all about using data, now it’s all about safely storing and accessing that data. Gartner predicts that by 2018, 50% of business ethics...
Read more >