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leadership

Mission, Vision, and Values: But First, Executive Alignment

January 7, 2021 —

Mission, Vision, and Values: But First, Executive Alignment

Start with Executive Alignment Vision, mission, and values give a company direction. They describe what a company stands for and what it doesn’t. Solid mission, vision, and values statements give guidelines for a brand’s behavior, help distinguish a company from its peers, and serve as a foundation for the brand’s ultimate personality. Without them, a company is rudderless. So, when’s the right time to write these statements? Some companies don’t launch before they have a mission, vision, and values. Others develop them when time allows. With COVID-19 changing so many things from the way we...
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Talking Purposeful, Global Leadership in a COVID-19 World: Interview with Emily Chang, Senior Executive

May 26, 2020 —

Talking Purposeful, Global Leadership in a COVID-19 World: Interview with Emily Chang, Senior Executive

An Interview with Senior Executive, Emily Chang: Purpose and Profit, Meaningful Global Leadership, Commercialization, Innovation, and Mentorship in a COVID-19 World We sat down with Emily Chang, a Senior Executive with 20 years of global experience in Customer Experience, Business Strategy, Cross-Cultural Team Leadership, Change Management & Organizational Renewal, and Brand Building at enterprise organizations such as P&G, Apple, IHG, and Starbucks. Emily is in the midst of writing a book that focuses on ideas of purposeful leadership, community, and culture. In this interview, she...
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Why Business Leaders Must Address the Big Picture

August 22, 2019 —

Why Business Leaders Must Address the Big Picture

Business Leaders, Caught in the Small Picture It’s easy for business leaders to get caught up in the details of everyday business, assuming the role of micromanager, not leader. And because leaders may not be focusing on big-picture questions surrounding the vision, mission, and value of their business and brand, many leaders end up feeling stuck—trying to figure out how to implement strategies without any real framework to guide these decisions. As a result, employees and middle managers can often suffer. Too often, big-picture questions are dismissed as important, but not necessarily...
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Are the “Best Places to Work” Really the Best?

March 6, 2018 —

Are the “Best Places to Work” Really the Best?

The Clout of the “Best Places to Work” List Companies like Fortune and Glassdoor have been dedicated to naming and honoring the ‘Best Places to Work’ for more than 10 years. And these awards have gained more and more clout with time. Much like colleges treasure their rankings, workplaces hold these awards like badges of honor. The ‘Best Places to Work’ emblem is hung from work walls, integrated into recruiting and new hire materials, pushed on social media, and celebrated by the press, employees, and company executives alike. Our work building employer brands with companies...
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The Business Case for Trust: How Leaders Can Unlock the Full Power of Trust

February 23, 2018 —

The Business Case for Trust: How Leaders Can Unlock the Full Power of Trust

Trust Pays Off The business case for trust is straightforward and continues to grow. Each year, the data shows that companies with a culture of trust are more profitable than those without it. A culture of trust is not just a “nice-to-have.” It’s good business. Trust culture companies have outperformed the S&P 500 by a factor of three, and high-trust companies “are more than 2½ times more likely to be high performing revenue organizations” than lower-trust companies. Why? It turns out we come with an evolutionary hard-wired attraction to people we can trust and a visceral aversion to...
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