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growth

Talking Marketing Strategies in a COVID-19 World: Interview with Joshua Schnoll, Marketing VP

May 12, 2020 —

Talking Marketing Strategies in a COVID-19 World: Interview with Joshua Schnoll, Marketing VP

An Interview with a VP of Marketing: Marketing Strategies, Growth, Innovation, & Teamwork in a COVID-19 World We sat down with Joshua Schnoll, VP of Marketing at AppDirect, a subscription commerce platform that gives businesses the freedom to grow, to talk about marketing strategies in a COVID-19 world and beyond. Joshua shares insights and thoughts on how strategy has shifted, the implications of this time on growth, brand, innovation, and teamwork, as well as what kind of mindset leaders should be adopting as this crisis continues to unfold. Obviously, our world has been greatly...
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Employer Branding Trends for 2020

October 15, 2019 —

Employer Branding Trends for 2020

Today, we’re continuing our deep dive into the most important trends affecting your business, brand, and culture heading into 2020. Following our look at content strategy, let’s examine employer brands. Remember when the common sentiment toward millennials was laden with disgust? Who were those entitled young people and their outrageous demands for flexibility, remote working, and—gasp—having a greater purpose in work than making money? It wasn’t that long ago, but oh how the tides have changed. Now, as we all know, those “millennial” demands have not just become normalized, but meeting them...
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Is Revenue Hiding in Plain Sight? Six Steps to Refocusing on the Customer

August 13, 2019 —

Is Revenue Hiding in Plain Sight? Six Steps to Refocusing on the Customer

Leading a B2B organization is a lot like trying to change the wheels on a bike while you’re still riding it. Half of the time, you’re rethinking internal systems and how to assemble them in new ways. The other half, you’re just trying to keep the business running and avoid any major potholes. There are many different ways to drive an organization, but if you’re not thinking about customer experience at every touchpoint, it might be time for a tune-up. Sales, Engineering, or Marketing? If you’re a sales-led organization, you’re primarily focused on revenue, deals, price, and...
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Adopt a Growth Mindset to Drive Business

November 9, 2022 —

Adopt a Growth Mindset to Drive Business

Growth vs. Fixed Mindset We believe an organization that adopts a growth mindset can position itself to thrive. But what exactly defines a growth mindset? At Emotive Brand, we define a growth mindset as a set of attitudes and behaviors that reflect the belief that an individual’s talent is not set in stone. Talent can be developed. Intelligence can be fostered. Creativity and innovation can be strengthened. Leaders can emerge. People hold potential. This means every employee within an organization has to have the ability to develop, grow, and learn. And organizations who believe this seek...
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A 5-Step Action Plan for Sales and Marketing Alignment

March 19, 2019 —

A 5-Step Action Plan for Sales and Marketing Alignment

B2B Sales and Marketing Alignment 2.0 A former colleague of mine just started a job where she was required to stand up and deliver a sales presentation to the sales leadership team. That wouldn’t be unusual for a new salesperson – but she’s a marketer. And the experience of walking in the sales team’s shoes made her a better one. B2B companies talk a lot about sales and marketing alignment, but talk will only get you so far. Companies need to take action to get their sales and marketing teams empathizing with each other, strategizing together, and working from the same playbook. It’s a...
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