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growth


Employer Branding Trends for 2020

Employer Branding Trends for 2020

Today, we’re continuing our deep dive into the most important trends affecting your business, brand, and culture heading into 2020. Following our look at content strategy, let’s examine employer brands. Remember when the common sentiment toward millennials was laden with disgust? Who were those entitled young people and their outrageous demands for flexibility, remote working, and—gasp—having a greater purpose in work than making money? It wasn’t that long ago, but oh how the tides have changed. Now, as we all know, those “millennial” demands have not just become normalized, but meeting them...
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Is Revenue Hiding in Plain Sight? Six Steps to Refocusing on the Customer

Is Revenue Hiding in Plain Sight? Six Steps to Refocusing on the Customer

Leading a B2B organization is a lot like trying to change the wheels on a bike while you’re still riding it. Half of the time, you’re rethinking internal systems and how to assemble them in new ways. The other half, you’re just trying to keep the business running and avoid any major potholes. There are many different ways to drive an organization, but if you’re not thinking about customer experience at every touchpoint, it might be time for a tune-up. Sales, Engineering, or Marketing? If you’re a sales-led organization, you’re primarily focused on revenue, deals, price, and...
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Adopt a Growth Mindset to Drive Business

Adopt a Growth Mindset to Drive Business

Growth vs. Fixed MindsetWe believe an organization that adopts a growth mindset can position itself to thrive. But what exactly defines a growth mindset?At Emotive Brand, we define a growth mindset as a set of attitudes and behaviors that reflect the belief that an individual’s talent is not set in stone. Talent can be developed. Intelligence can be fostered. Creativity and innovation can be strengthened. Leaders can emerge. People hold potential.This means every employee within an organization has to have the ability to develop, grow, and learn. And organizations who believe this seek out...
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A 5-Step Action Plan for Sales and Marketing Alignment

A 5-Step Action Plan for Sales and Marketing Alignment

B2B Sales and Marketing Alignment 2.0 A former colleague of mine just started a job where she was required to stand up and deliver a sales presentation to the sales leadership team. That wouldn’t be unusual for a new salesperson – but she’s a marketer. And the experience of walking in the sales team’s shoes made her a better one. B2B companies talk a lot about sales and marketing alignment, but talk will only get you so far. Companies need to take action to get their sales and marketing teams empathizing with each other, strategizing together, and working from the same playbook. It’s a...
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How to Launch a New Brand Category

How to Launch a New Brand Category

Launching A New Brand Category The decision to join an existing category, or to launch a new brand category is not an easy decision. Evaluating your product maturity, the product roadmap, and overall market maturity is critical. Once the decision is made, the strategy shifts to creating the right budget and plan to launch the new brand category. Building momentum is paramount to both the category’s success, and by proxy, your own brand’s position as the category leader. As we’ve previously discussed, timing is critical for launch. You need to consider factors of competition, messaging,...
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