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culture


Emotive Design Is Felt in the Gut

Emotive Design Is Felt in the Gut

This week, we had the pleasure of adding Beth Abrahamson as a Senior Designer to our team. She is a multidisciplinary graphic designer whose practice challenges the distinction between art and design. Constantly shifting in and out of different mediums – collage, ceramics, photography, drawing – she’s an expert at imagining how these forms can live in the digital world. With an MFA in Design from California College of the Arts, Beth has recently worked with AirBnB, Southern Exposure, San Francisco Art Institute, and many others. We sat down with Beth to discuss her work, the importance of...
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Brand Belonging, Essential to Building Better Brands

Brand Belonging, Essential to Building Better Brands

A Belonging Deficit We all want to belong. It’s part of what makes us human. The need for belonging isn’t new, but how we connect with others has changed, and not necessarily for the better. We have shorter attention spans. We glance from screen to screen so we often don’t feel completely part of any given experience. Not surprisingly, studies show feelings of anxiety, loneliness, and disengagement increasing, especially amongst younger generations. Many people blame this sense of isolation solely on technology. But there are other fragmenting factors in addition – decreasing levels of trust...
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The Business Case for Trust: How Leaders Can Unlock the Full Power of Trust

The Business Case for Trust: How Leaders Can Unlock the Full Power of Trust

Trust Pays Off The business case for trust is straightforward and continues to grow. Each year, the data shows that companies with a culture of trust are more profitable than those without it. A culture of trust is not just a “nice-to-have.” It’s good business. Trust culture companies have outperformed the S&P 500 by a factor of three, and high-trust companies “are more than 2½ times more likely to be high performing revenue organizations” than lower-trust companies. Why? It turns out we come with an evolutionary hard-wired attraction to people we can trust and a visceral aversion to...
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Loyalty and Productivity: Using Innovative Benefits to Build Employer Brands

Loyalty and Productivity: Using Innovative Benefits to Build Employer Brands

A great employer brand story is important for recruiting and retaining employees – but it’s important to show workers the love and not just talk about it. Benefits are one of the best ways to demonstrate that a company values its employees’ well-being and not just their work. With a rising tide of innovative benefits, from in vitro fertilization to college tuition support to telemedicine, there’s more opportunity than ever to build a strong employer brand. HR leaders who innovate can boost their competitiveness while taking better care of their people. At Emotive Brand, we’re lucky to work...
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How Culture Brings Strategy to Life

How Culture Brings Strategy to Life

Culture and Strategy Business, culture and strategy can work harder for companies but how?  For many businesses, company culture and strategy exist in two different worlds. They take on separate conversations and are designated as separate leadership and separate budgets. And although many executives today realize that both culture and strategy drive their business, they fail to link the relationship between the two. But not grasping how strategy and culture can work together means both become less impactful. More Connected Than You Think There are many misconceptions about what company...
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