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culture


Brand Belonging, Essential to Building Better Brands

Brand Belonging, Essential to Building Better Brands

A Belonging Deficit We all want to belong. It’s part of what makes us human. The need for belonging isn’t new, but how we connect with others has changed, and not necessarily for the better. We have shorter attention spans. We glance from screen to screen so we often don’t feel completely part of any given experience. Not surprisingly, studies show feelings of anxiety, loneliness, and disengagement increasing, especially amongst younger generations. Many people blame this sense of isolation solely on technology. But there are other fragmenting factors in addition – decreasing levels of trust...
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The Business Case for Trust: How Leaders Can Unlock the Full Power of Trust

The Business Case for Trust: How Leaders Can Unlock the Full Power of Trust

Trust Pays Off The business case for trust is straightforward and continues to grow. Each year, the data shows that companies with a culture of trust are more profitable than those without it. A culture of trust is not just a “nice-to-have.” It’s good business. Trust culture companies have outperformed the S&P 500 by a factor of three, and high-trust companies “are more than 2½ times more likely to be high performing revenue organizations” than lower-trust companies. Why? It turns out we come with an evolutionary hard-wired attraction to people we can trust and a visceral aversion to...
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Loyalty and Productivity: Using Innovative Benefits to Build Employer Brands

Loyalty and Productivity: Using Innovative Benefits to Build Employer Brands

A great employer brand story is important for recruiting and retaining employees – but it’s important to show workers the love and not just talk about it. Benefits are one of the best ways to demonstrate that a company values its employees’ well-being and not just their work. With a rising tide of innovative benefits, from in vitro fertilization to college tuition support to telemedicine, there’s more opportunity than ever to build a strong employer brand. HR leaders who innovate can boost their competitiveness while taking better care of their people. At Emotive Brand, we’re lucky to work...
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How Company Culture Brings Strategy to Life

How Company Culture Brings Strategy to Life

Company Culture and Strategy For many businesses, company culture and strategy exist in two different worlds. They take on separate conversations and are designated separate leadership and separate budgets. And although many executives today realize that both culture and strategy drive their business, they fail to link the relationship between the two. But not grasping how strategy and culture can work together means both become less impactful. More Connected Than You Think There are many misconceptions about what company culture really means and, as a result, what its true value is to a...
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The Future of Work Is More About Cooperation Than Collaboration

The Future of Work Is More About Cooperation Than Collaboration

The Future of Work What does the future of work look like? Successful businesses in the future will share a common characteristic: a cooperative approach to employee engagement, morale, and gratification. Stowe Boyd is a super-smart researcher and someone we’ve followed for years. Stowe is also an author who focuses on the future of work. He believes the tectonic forces pushing business into an unclear and accelerating future. Stowe has made the following observation: “In the collaborative business, people affiliate with coworkers around shared business culture and an approved...
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