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culture


Loyalty and Productivity: Using Innovative Benefits to Build Employer Brands

Loyalty and Productivity: Using Innovative Benefits to Build Employer Brands

A great employer brand story is important for recruiting and retaining employees – but it’s important to show workers the love and not just talk about it. Benefits are one of the best ways to demonstrate that a company values its employees’ well-being and not just their work. With a rising tide of innovative benefits, from in vitro fertilization to college tuition support to telemedicine, there’s more opportunity than ever to build a strong employer brand. HR leaders who innovate can boost their competitiveness while taking better care of their people. At Emotive Brand, we’re lucky to work...
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How Culture Brings Strategy to Life

How Culture Brings Strategy to Life

Culture and Strategy Business, culture and strategy can work harder for companies but how?  For many businesses, company culture and strategy exist in two different worlds. They take on separate conversations and are designated as separate leadership and separate budgets. And although many executives today realize that both culture and strategy drive their business, they fail to link the relationship between the two. But not grasping how strategy and culture can work together means both become less impactful. More Connected Than You Think There are many misconceptions about what company...
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The Future of Work Is More About Cooperation Than Collaboration

The Future of Work Is More About Cooperation Than Collaboration

The Future of Work What does the future of work look like? Successful businesses in the future will share a common characteristic: a cooperative approach to employee engagement, morale, and gratification. Stowe Boyd is a super-smart researcher and someone we’ve followed for years. Stowe is also an author who focuses on the future of work. He believes the tectonic forces pushing business into an unclear and accelerating future. Stowe has made the following observation: “In the collaborative business, people affiliate with coworkers around shared business culture and an approved...
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2016 San Francisco Branding Agency: A Year in Review

2016 San Francisco Branding Agency: A Year in Review

Looking Back As I look back on this year and reflect on the work we did, the shifts our agency made, the clients we encountered, and everything else in between, I can’t help but share some significant insights and lessons I learned working in a San Francisco brand agency. Agile Strategy Meets Actual Reality This year was about meeting clients wherever they were on their brand strategy journey and finding tangible ways to deliver impact to their business and brand. Luckily, we saw this coming. We developed new ways to adapt our more linear brand strategy methodology to the changing needs of...
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Purpose Drives Financial And Competitive Advantages – Deloitte

Purpose Drives Financial And Competitive Advantages – Deloitte

Purpose-Driven Companies Deloitte is the world’s largest audit, tax, and consulting firm. They have done extensive research on purpose-driven companies and the role of purpose in them. And according to their report, companies at which people agree there’s a “strong sense of purpose” perform significantly better than those that don’t. Specifically, these purpose-driven companies have: • Excellent financial performance • Distinct and differentiated brands • Strong workplace cultures • Highly satisfied customers Three Drivers to purpose-based performance improvements: 1. Create a Purposeful...
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