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culture

The Engine of Productivity: Wellness in the Workplace

April 19, 2024 —

The Engine of Productivity: Wellness in the Workplace

How we define the workplace has changed radically over the last few years. Offices no longer represent the primary workplace, and remote and hybrid modes of working are becoming the norm rather than the exception. And this has greatly disrupted the way we work. The “office rhythm” is out the door when you’re zooming with people three time zones away one minute, taking a call from the car while you drive your kids to school the next, and collaborating with colleagues face-to-face once or twice a week. It’s hard to connect. Hard to disconnect. And it’s hard to orient yourself in a...
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How Do You Orient Your Team When Everything Seems Uncertain?

March 21, 2023 —

How Do You Orient Your Team When Everything Seems Uncertain?

The old axiom about uncertainty being the only certainty in business seems quaint given today’s headlines: Historically low unemployment. Hiring shortages one day and hiring freezes the next. Creeping inflation. Shaky markets. Unexpected layoffs. It’s whiplash inducing. And it’s the world we live in. As the economy shifts and shudders, leaders are challenged to make strategic decisions with increasingly limited foresight. And employees? They’re left feeling disoriented, confused, and vulnerable. It’s a recipe for getting stuck. People become less willing to make mistakes, to stick their...
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Challenger Brands: B2B Challengers

November 25, 2020 —

Challenger Brands: B2B Challengers

Continuing the Challenge This post is the second in our three-part series on challenger brands. You can read part one, “Challenger Brands: A Primer,” right here. Previously, we spoke about adopting a challenger mindset. It’s one defined by ambition, agility, and a willingness to take risks. Most importantly, we noted how businesses are no longer competing against each other – they are competing against the category they are in and the expectations of what a customer experience feels like. At a glance, these personality traits naturally lend themselves to the B2C world. Ask anyone to rattle...
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Challenger Brands: A Primer

November 19, 2020 —

Challenger Brands: A Primer

Are you up to the challenge? Starting today, we’re launching a three-part series on challenger brands — who they are, how they behave, and why your brand could benefit from adopting their disruptive mindset. As this is the first blog in the series, let’s start with the basics. The beginning, as they say, is always a good place to start. What is a challenger brand? “A challenger brand is defined, primarily, by a mindset — it has business ambitions bigger than its conventional resources, and is prepared to do something bold, usually against the existing conventions or codes of the category, to...
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The Meaningful Workplace: Employee Engagement for the 21st Century

April 21, 2020 —

The Meaningful Workplace: Employee Engagement for the 21st Century

The meaningful workplace is an idea which seeks to address many of the pain points businesses are feeling as they try to get their enterprises fit for the future. This white paper will set out the advantages of building a purposeful, values-driven workplace with a meaningful culture that better balances the needs of both the employer and the employee.  It will explore how businesses can reach out to their employees on a new and more engaging human level that reduces the static inherent in typical company/employee interactions.  It will argue that when senior management seeks more meaningful...
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