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Content Strategy Trends for 2020

October 8, 2019 —

Content Strategy Trends for 2020

As the decade winds down to a close, we’re taking a look at the most important trends affecting your business, brand, and culture heading into 2020. First up, we’re examining all things content strategy: tone, technology, and personalization. Let’s do it. Mobile > Everything Else The simple truth is if it doesn’t work on mobile, it doesn’t work. There can be no compromise when it comes to the look, feel, or content strategy of the mobile experience—considering it is the dominant experience. In 2020, even more emphasis will be placed on increasing mobile user interaction. If your...
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User-Generated Content and Why You Want to Be a Usage Brand Today

August 15, 2019 —

User-Generated Content and Why You Want to Be a Usage Brand Today

Are Users the New Billboards? Historically, brands relied heavily on marketing and advertising to drive awareness and engagement with products and services. But in an era of general mistrust of big corporations, ever-heightening consumer expectations, and a no-bullshit view on unsubstantiated claims, even a killer ad might not be enough to drive your brand forward. That’s why smart and strategic brands realize its customers have the potential to be the biggest trust, credibility, and value builders (or destroyers) out there. And that nailing brand experience today means tapping into the...
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Brand Writing Trends for 2019

December 18, 2018 —

Brand Writing Trends for 2019

There’s a good reason why it’s said we consume content. Because content, like other treasured objects of consumption, can make you queasy if not served properly. Continuing our preview of 2019, today we’re examining the crucial content trends your brand needs to master heading into the new year. If you’re looking to overcome challenges, build a stronger employer brand, or disrupt your visual design, you can start there. Authenticity Over Everything Whenever we discuss how a brand expresses itself, we must always ground ourselves in embracing authenticity. Trust is the yardstick by which all...
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Top 10 Brand Strategy Articles of 2016

December 26, 2016 —

Top 10 Brand Strategy Articles of 2016

Top Brand Strategy Articles of 2016 In 2016, we created a lot of content meant to help you position your brand and business to thrive. These are the buzz-worthy posts that resonated the most this year. Enjoy our top 10 brand strategy articles. The Role of Company Culture in Business Success What is a Brand Promise and Why Do You Need One? Brand and Marketing? What’s the Difference? Brand Narrative is a Necessary Part of Brand Strategy Defining What a Brand Is: Why Is It So Hard? HR and Marketing: Building Your Employer Brand Together Investing in Brand Strategy Is Only Step One...
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