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People Respond to Meaningful Brands

According to a recent study by Havas Media, only 20% of brands have a notable positive impact on our sense of wellbeing and quality of life. The study further reveals how the expectations, judgements and behavior of people are evolving in ways that must make brand-owners rethink their current strategies: For the 4th year running consumer expectations of companies’ responsible behaviour continues to rise Nearly 85% of consumers worldwide expect companies to become actively involved in solving these issues (an increase of 15% from 2010) Those prepared to reward responsible companies by...
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