Topics

Employer Brand

Employer Branding on a Global Scale

March 28, 2016 —

Employer Branding on a Global Scale

Employer branding has gained more attention recently, however creating an employer brand that is meaningful and scales globally is no easy feat. “A company has a reputation in the market for its products and what it sells,” said Jason Seiden, Co-Founder and CEO of Brand Amper.  “But companies also have a reputation as employers.” In today’s world, most every business needs to attract and retain top talent. An employer brand strategy explains why anyone would want to join or work at your company. And your employer brand can be one of the most valuable assets of your company, if you...
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In a World of Chaos, a Meaningful Culture Rules

March 22, 2016 —

In a World of Chaos, a Meaningful Culture Rules

Why do you need a meaningful culture for your organization? Your brand operates in a messy world. One that’s well beyond its control. Buffeted by random, surprising, and disturbing trends, incidents, and influences. Inspired by sudden, amazing, and lucrative opportunities. Distracted, confused, and tired out by the hyperactivity that surrounds it. Empowered by the need, desire, and passion that activity creates. When you use your brand to cultivate a meaningful culture within your organization, you create new energy, strength, and agility. You unify your people around bold ideas,...
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Meaningful Workplace: Forge a Meaningful Employee Alliance

March 17, 2016 —

Meaningful Workplace: Forge a Meaningful Employee Alliance

Last in our Meaningful Workplace Series: Forge a Meaningful Employee Alliance  “Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.” – Vince Lombardi The focus in the development of a Meaningful Workplace really needs be on self-discovery and self-identification. It’s about helping employees to be aware of, to identify with, and to connect to the ambitions, feelings, and behaviors the business seeks in its workplace. The efforts to build a Meaningful Workplace must not result in dictates, mandates, or rulebooks. There...
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The Meaningful Workplace: It Takes New Ways of Thinking, and Acting

February 12, 2016 —

The Meaningful Workplace: It Takes New Ways of Thinking, and Acting

The Meaningful Workplace is the fourth in a series.  How do you build an workplace where people are willing to bring their gifts of initiative, creativity, and passion?” – Gary Hamel You can’t build a workplace that is meaningful to people using the old mentality and outdated tools. Old techniques are no good if they have rendered your current workplace meaning-neutral or, at worst, meaningless. To forge meaningful alliances with meaning-seeking employees requires new ways of thinking and acting. Familiar business constructs that have formed the foundation of employer/employee relations are...
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Meaningful Millennials: In the Workplace

February 11, 2016 —

Meaningful Millennials: In the Workplace

This is the second installment in our weekly series entitled “Meaningful Millennials”, where we interview millennials on a variety of different subjects that are top of mind for us in the studio. As a brand strategy firm, we work with our clients to help develop strategies that enable their brand, their business, and their workplaces to be more meaningful. This year, there has been a lot of work in the studio around employer branding, improving employee engagement, shifting culture, recruiting top talent internationally, and understanding how to create a meaningful workplace for millennials....
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Can Your Brand Tell An Employer Brand Story Like This?

November 15, 2015 —

Can Your Brand Tell An Employer Brand Story Like This?

We’re willing to bet that more C-suite bottoms sit on Herman Miller chairs than any other brand chair. We’ll also go as far as to bet that a majority of those well-seated C-suiters would have a hard time telling an employer brand story as compelling and meaningful as Herman Miller’s. As they say in their videos, Herman Miller is more a company you work with, than one you work for. You may say, we just don’t have such a great story to tell. And we would say, “You don’t? Really?” We think you probably do more good than you’re aware of, because...
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Employer Brand: It Doesn’t Happen by Messaging Alone

October 22, 2015 —

Employer Brand: It Doesn’t Happen by Messaging Alone

“The words printed here are concepts. You must go through the experiences.” – Saint Augustine People today, including employees and prospective recruits, are looking for more meaning in their lives and in their work. This is why there has been a rise in budgets directed to more meaningfully connect with employers and an increase in budgets to develop a company’s Employer Brand. Messaging alone won’t pull employees in This is especially true when investing in your Employer Brand, and trying to build a Meaningful Workplace. It becomes far more involved than simply sending a PDF of the...
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The “Best Places to Work” Aren’t Places at All

April 16, 2015 —

The “Best Places to Work” Aren’t Places at All

There’s a new trend in Silicon Valley with tech brands. Famous tech brands are building enormous headquarters designed by famous architects. They’re using the greenest, healthiest materials, the latest environmental technology, creating the most unusual, innovative workspaces, and bringing thousands of employees under one roof. What’s the goal? Some companies say to foster innovation. Others tout togetherness. Some have interior design strategies that force ad hoc employee interactions. Others describe the spontaneity that will happen in casual communal meeting places. But it turns out that...
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The Talent Challenge

September 15, 2011 —

The Talent Challenge

The talent challenge for CEO’s is real. According to a recent study by PWC, CEOS are hot on the issue of talent management with more and more seeing it as a tool to deliver real competitive advantage. Consider the drivers: 66% of CEOs fear talent shortages will strangle their company’s growth. Developed-market talent pools are ageing. Millennial generation of workers is bringing strikingly different expectations. Growth is now being driven by far-flung emerging markets, where top talent can often name its own price. No wonder 83% of CEOs asked told PWC they intend to make “some” or a...
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What Makes People Want to Work (or Not) for Your Brand?

May 31, 2011 —

What Makes People Want to Work (or Not) for Your Brand?

Every brand faces two employee challenges: Recruiting the best people Engaging their employees Brands that have no clearly stated brand promise and no hint of a noble ambition lack the magnetic power to attract and engage people. Brands that register “neutral” (or worse) on the feelings dial lack the energy to motivate, align and inspire people. So, how do you bring magnetic energy to your brand’s recruitment and employee engagement activities? Before you start thinking of posters, campaigns, incentives, websites, films, activities and all the other expected tools, consider...
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