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Digital

What Brands Need to Do Right to Nail Their Digital Strategy

December 13, 2017 —

What Brands Need to Do Right to Nail Their Digital Strategy

Emotive Brand Experts #5: Michael Beavers Continuing our Emotive Brand Experts series, we’re interviewing past and present Emotive Brand clients to discover what they do better than anybody else – and how that expertise can be used to embolden your brand today. Michael Beavers is a Silicon Valley-based digital strategist who works with leading technology enterprises, consumer brands, and startups. A veteran from both sides of the client and agency relationship, he’s worked with Google, Yahoo!, Intel, and many others. *** How do you define digital strategy? Digital strategy describes the...
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The Right Ad, Just When you Need It: Talking “Moment Marketing” with Randy Wootton

December 5, 2017 —

The Right Ad, Just When you Need It: Talking “Moment Marketing” with Randy Wootton

Randy Wootton and Moment Marketing  Continuing our Emotive Brand expert series, we’re interviewing past and present Emotive Brand clients to discover what they do better than anybody else – and how that expertise can be used to embolden your brand today. In this post, we speak with Randy Wootton, former CEO of Rocket Fuel, a past Emotive Brand client whose positioning project resulted in a major acquisition for the company. In this interview, we talk about the evolution of marketing and advertising today and why brands poised for success are focusing in on what Randy calls “Moment...
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New Opportunities for Insurance Brands Today: Disruption Plus Meaning

October 26, 2017 —

New Opportunities for Insurance Brands Today: Disruption Plus Meaning

The Force of Digital for Insurance Brands Today According to Network World, we touch our phones an average of 2,617 times a day. There is no underestimating the role of digital today. And with the proliferation of technology, consumers have come to expect a better insurance experience – one that is more meaningful, consistent, and trustworthy. Right now, trust is low and insurers are struggling to move away from the “unfair,” “horrible,” and “outdated” reputation that surrounds most providers today. This means not only embracing new, innovative tech, but using digital to power...
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The Future of SEO Is Voice Search

September 25, 2017 —

The Future of SEO Is Voice Search

Between Siri, Alexa, Cortana, and Google Assistant, voice technology is quickly becoming a daily part of the modern landscape. Beyond creating grocery lists or sending texts, voice search is how many people are now discovering and connecting with brands. To remain relevant — and searchable — brands need to begin thinking about how to include voice search into their overall strategy. After all, whether someone is using their thumbs or their voice, don’t you want to be found? Voice Search Breaks the Rules of SEO Sometimes, the most advanced technology takes us right back to where we started....
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The Role of Digital Behavior in Brand Building

September 6, 2017 —

The Role of Digital Behavior in Brand Building

The Role of Digital Behavior The ways people experience a brand’s digital behavior have deepened and become more complex as the digital landscape expands. As a result, there are seemingly infinite brand touch points that can strengthen a brand. On the flip side, businesses have to be careful to behave in a way that doesn’t fragment or dilute their brand, but instead helps to build a more powerful, impactful, and engaging experience that rings true across all platforms – digital and non-digital alike. Behaving in Line with Your Brand Because the digital landscape is shifting at...
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Leading a Digital Transformation: The Requirements of Today

February 1, 2017 —

Leading a Digital Transformation: The Requirements of Today

The Strength of Digital Today Across the globe, digital innovations are disrupting industries at lightning speed. And brands who want to be positioned to thrive, need to move fast enough to stay ahead. As a result, businesses leading digital transformations today are digitally innovating, digitally connecting, and digitally disrupting at record paces. Moving Digital Forward Accelerating into the future at this speed and competing in a landscape where every touchpoint is interconnected is hard work. Many CEOs are under a lot of pressure to locate and install the right technology as fast as...
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Negotiating the Competitive Social Media Landscape of 2017

January 19, 2017 —

Negotiating the Competitive Social Media Landscape of 2017

A Changing Social Media Landscape In November of 2007, brands and businesses were given the opportunity to have an official Facebook presence. The same day, Pages for companies launched and 100,000 companies joined the social conversation. Established brand names, new businesses, local companies – they all felt ready and fired-up about social media and the magical aura that surrounded its impact for businesses at the time. As we enter 2017, social media – for many – feels like it has lost a bit of its magic. What were once feelings of excitement that surrounded the influx of platforms,...
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