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When People See Their “Best Selves” Reflected in Your Business

February 10, 2013 —

When People See Their “Best Selves” Reflected in Your Business

I recently had the opportunity to interview Gianpiero Petriglieri, Professor of Leadership and Organizational Behavior at INSEAD, Europe’s top business school. Following our fruitful talk, I reflected on a thought from our interview. We were talking about how people identify with leaders, when Professor Petriglieri said: “Leadership happens when you attract others through your thinking, your beliefs, and your behavior. Or more precisely, when others come to see their best self reflected in your thoughts, beliefs, and actions.” I related Gianpiero’s observation to the...
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Good Leadership Character Leads to Good Brand Character

June 12, 2017 —

Good Leadership Character Leads to Good Brand Character

Tough time call for strong leaders As recognition sets in that the COVID-19 crisis will not be short-lived, companies must respond appropriately by communicating in ways that are empathetic and relevant, contextually aware, human and sensitive. Leaders, brand stewards, and their teams must be extremely focused, keep up with the new normal of uncertainty, and have the ability to rapidly re-evaluate what their company stands for, how it communicates, and why this matters now more than ever. Leadership Character An excellent post at IMD.org speaks to two attributes that the writers, Professors...
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TOMS Shoes: When Being Meaningful Becomes the Business You Are In

June 6, 2011 —

TOMS Shoes: When Being Meaningful Becomes the Business You Are In

TOMS Shoes has built a strong business and huge following based on its altruistic approach to selling shoes: buy a pair from TOMS and TOMS gives a second pair to someone who really needs them. Now they’re taking this “one-for-one” philosophy used to build the image of the company and turning it into their business model. To us, this is far more than a “rebranding” exercise, it’s the transformation of TOMS into a business inspired by a noble ambition. It is emblematic of the next generation of business in which enterprises take on broad social...
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