Outcomes are the benefit your customers receive from your stuff. This starts with truly understanding your customers’ needs—their challenges, issues, constraints, priorities—by walking in their shoes and in their neighborhoods, businesses, and cultures.
See what’s inconvenient, taking a lot of time, money, and/or effort. Your customers are too busy to plan, shop for, and cook healthy meals. What if you made a healthy, reasonably priced, fast-cooking meal so a family could eat better? Create a solution that your customers can sustain, and you enable life-changing outcomes, big and small.
Outputs are important products, services, profits, and revenues: the What.
Outcomes create meanings, relationships, and differences: the Why.
Outputs, such as revenue and profit, enable us to fund outcomes; but without outcomes, there is no need for outputs.”
Deborah Mills-Scofield
