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innovation


How Great Leaders Accelerate Innovation Through Meaning

How Great Leaders Accelerate Innovation Through Meaning

Why the need to accelerate innovation? “No company in the future will be in a position to succeed if it squanders the imagination of its employees.” Professor Gary Hamel, co-founder of the Management Innovation eXchange (MIX) and the M-Prize: Innovating Innovation Challenge. Hamel says innovation is one of the most important and difficult challenges facing business around the world. At the same time, innovation is a vital capability for companies because it is the: > only insurance against irrelevance > only antidote to margin-crunching competition > only way you can...
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Autonomy and Accountability: A Balancing Act That Fuels Innovation

Autonomy and Accountability: A Balancing Act That Fuels Innovation

Higher Demands for Innovation Today Across industries today, businesses and brands are realizing the need to embrace an innovative mindset in order to compete. In today’s shifting times, agility has never had so much value. And brands who want to be positioned to thrive need to be able to move fast and smart enough to stay ahead of the competition. This hinges on having motivated, inspired, and productive people behind you. Innovative businesses today are fueled by people who believe in their purpose, are given the freedom they need to experiment, take calculated risks, and work creatively...
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Creativity: The New Competitive Advantage for Businesses Today

Creativity: The New Competitive Advantage for Businesses Today

The Rising Demand for Creativity at Top Businesses Today Over the last couple of years, top companies have shifted their mindset about creativity and its value. It’s now clear that creativity drives business success today, and brands who want to stay ahead, foster innovation, and stand out in a competitive marketplace need creativity to fuel their business forward. As a result, creative people are more in demand than ever before. However, what it means to be creative is hard to define. It’s a wide spectrum. People stay creative and approach creativity in unique ways. And being consistently...
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Fresh Perspectives: Refresh & Energize in 2017

Fresh Perspectives: Refresh & Energize in 2017

2017, A Different Year Each new year marks a new opportunity for reflection, change, and asserting goals and objectives. 2016, like many years in reflection, was a whirlwind of ups and downs, successes and challenges, learning and progress. By stepping away from the office and our workflow for the holidays, we gained distance from the happenings of 2016. And at Emotive Brand, we believe this space and time away is critical to gaining the clarity we need to take 2017 by storm. There is great impact and value in stepping back in order to see things with a fresh perspective. Everything comes...
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Why the Best Brands Act Like Tech Companies

Why the Best Brands Act Like Tech Companies

Everyone’s in Tech Today, it’s not a question of tech vs. non-tech. At the end of the day, every company is a technology company.  This means it’s time to throw away preconceived notions about what tech companies are, what they do, or where they do it. Technology companies don’t only thrive in Silicon Valley. Technology companies aren’t all as big as Google. In fact, you don’t even need to sell technology to be a technology company. It’s not always about the product. It’s about how you do business, how you compete, and how you offer the most meaningful value to customers. It’s about...
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