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innovation

Embrace Constraints to Unleash Creativity

October 6, 2020 —

Embrace Constraints to Unleash Creativity

Breaking the Conventional Wisdom of Creativity Creativity is often idealized as something that flourishes within a boundless environment and thrives under a lack of regulation. As creative thinkers ourselves, we’ve often fallen into the trap of dreaming of empty days with nothing to do but create, no person or particular task or restriction to attend to, no strict directions to follow…Without rules and impediments, the world of creativity and innovation would be our oyster…right? But, contrary to popular belief, constraint can actually power creativity. HBR, based on 145...
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Innovation: You’re Thinking About It Wrong

June 29, 2020 —

Innovation: You’re Thinking About It Wrong

Let’s Reimagine How to Innovate: A Thought Piece by Robin Goldstein, Part 1 Robin Goldstein has been a part of some great teams learning and thinking about innovation and disruption at companies like Apple, Zoox, multiple startups, and now, the Stanford Byers Center for Biodesign. In this series, she offers her accumulated wisdom around how to reimagine innovation, shift your mindset from ‘what and how’ to ‘why and who’, build the right team, and create a future that isn’t simply the past with fewer bugs. This week is the first installment in her feature. Please keep posted each week for new...
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Talking Marketing Strategies in a COVID-19 World: Interview with Joshua Schnoll, Marketing VP

May 12, 2020 —

Talking Marketing Strategies in a COVID-19 World: Interview with Joshua Schnoll, Marketing VP

An Interview with a VP of Marketing: Marketing Strategies, Growth, Innovation, & Teamwork in a COVID-19 World We sat down with Joshua Schnoll, VP of Marketing at AppDirect, a subscription commerce platform that gives businesses the freedom to grow, to talk about marketing strategies in a COVID-19 world and beyond. Joshua shares insights and thoughts on how strategy has shifted, the implications of this time on growth, brand, innovation, and teamwork, as well as what kind of mindset leaders should be adopting as this crisis continues to unfold. Obviously, our world has been greatly...
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Why Curiosity Fuels Business Innovation

July 30, 2019 —

Why Curiosity Fuels Business Innovation

Where’s the Curiosity? Children thrive on curiosity. People grow up asking questions. Many young children ask “Why?” almost excessively, wanting explanations for everything—unafraid to ask, always curious, and fiercely inquisitive. Why? They are in a phase of intense learning, absorbing information, and widening their capacity for new information at a rapid pace. But studies have found that curiosity peaks at around age four or five and takes a steady decline from there. As people grow up, they become more self-conscious, more fearful about asking questions, and are increasingly...
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Adopt a Growth Mindset to Drive Business

November 9, 2022 —

Adopt a Growth Mindset to Drive Business

Growth vs. Fixed Mindset We believe an organization that adopts a growth mindset can position itself to thrive. But what exactly defines a growth mindset? At Emotive Brand, we define a growth mindset as a set of attitudes and behaviors that reflect the belief that an individual’s talent is not set in stone. Talent can be developed. Intelligence can be fostered. Creativity and innovation can be strengthened. Leaders can emerge. People hold potential. This means every employee within an organization has to have the ability to develop, grow, and learn. And organizations who believe this seek...
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