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growth

Agile Brands Break Through

June 29, 2016 —

Agile Brands Break Through

Agile Brands are the New Norm More than ever before, people expect brands to evolve around their needs, anticipate their desires, and cater to the ways they want to connect with the world. The expectation to keep up with market innovations and business trends translates into a demand for agile brands. Customer behavior is always shifting, and values are changing faster than most companies can keep up with. Consequently, people dismiss brand communications that are behind the consumer curve. For businesses, this mean it’s often hard to keep up. Fittingly, Wired calls this an ear of...
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Is Your Company Primed for Sustained Growth?

May 19, 2016 —

Is Your Company Primed for Sustained Growth?

Growth is always good. But sustained growth is always better. It’s not just a matter of a stronger will or more ambition. Sustained growth companies are more agile, more resilient, and more innovative. Our work with a group of mid-market clients, along with a growing body of academic research, indicates the companies who enjoy sustained growth have embraced their purpose, and have built a culture and a set of practices that “live it”. Purpose sharpens vision, inspires teams, and empowers people. Purpose helps every person find fresh ways to think differently, to see how market dynamics can...
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Fast Forward Your Startup: Agile Strategy for High-Growth Companies

April 21, 2016 —

Fast Forward Your Startup: Agile Strategy for High-Growth Companies

A new approach for supporting high-growth companies We work and compete in a fast-moving world, driven by an accelerating pace of technological and social change. The markets we compete in shift quickly, competition intensifies, and expectations rise. Flux is the new normal. This increases the pressure on high-growth companies and brands to evolve and implement strategies in shorter and shorter time frames. As a brand strategy firm, we discovered that many of our high-growth companies, especially those operating in crowded, in-flux categories, needed a much more agile approach to addressing...
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Fast Forward: Our New Offering for High-Growth Companies

January 25, 2016 —

Fast Forward: Our New Offering for High-Growth Companies

Developing Fast Forward, an agile marketing, branding, and business offering was the right thing for our team to develop for startups, to address the issues startups are facing right now. We have created Fast Forward designed for our high-growth clients that need to make strategic shifts to quickly address product, industry, competitive, alignment, and other issues. Fast Forward is an agile workshop approach that very quickly develops a strategically aligned and nuanced understanding of your business and brand’s current situation. We bring the most important issues to light — business...
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Your Business Problems Might Have a Brand Strategy Solution

May 12, 2015 —

Your Business Problems Might Have a Brand Strategy Solution

When you spend a lot of time working with people in the C-suite, you’re exposed to C-sized business problems. Those larger strategic issues that can’t be solved by the CEO alone, or by existing resources. When changes in your industry push you to shift business strategy, it’s a sign that your brand strategy needs to shift in a synchronized way to reposition for success. Example: We’ve surveyed C-level executives about the number one desire they have for their brand strategy. Know what they want? Differentiation. A competitive advantage. A defensible position. Differentiation is tough. When...
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